J. of the Acad. Mark. Sci. (2011) 39:777–794 DOI 10.1007/s11747-010-0230-5 ORIGINAL EMPIRICAL RESEARCH Music for free? How free ad-funded downloads affect consumer choice Dominik Papies & Felix Eggers & Nils Wlömert Received: 26 January 2010 / Accepted: 29 September 2010 / Published online: 20 October 2010 # Academy of Marketing Science 2010 Abstract The market for digital content (e.g.‚ music or movies) has been affected by large numbers of Internet users downloading content for free
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1.0 ASSIGNMENT 1 1.1 Automobile Industry History The birth of the car as we know it today took several years and the works and developments of many people. It was not until 1885 that the first car rolled down the streets‚ however‚ earlier attempts at steam powered road vehicles were successful‚ giving people the idea that cars as we know them today have existed for a lot longer than they have. In the year 1769‚ a French engineer by namely Nicolas J. Cugnot invented the first automobile to
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increase independence‚ reduce high risk of disease‚ etc. 1.1 SWOT ANALYSIS 1.1.2 MARKET ANALYSIS Target markets and segmentation: Bounce Fitness centre is entering their 11th year of business since it was established in 2001. The business model has been well received and marketing is especially important to maintain growth and market penetration. The Bounce Fitness’ marketing strategy now is the creation and implementation of a wellness programs focus on Adults between 50 and 70 years old
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ending the counselling contract. Gerard Egan’s Skilled Helper Model of eclectically based counselling provides a structured and solution focused basis for counsellors‚ psychotherapists and hypnotherapists. It is a three stage model in which each state consists of specific skills that the therapist uses to help the client move forwards. Egan considered his method to be more about prevention than cure. By mastering the process of using these basic skills in an appropriate manner the talking therapist
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Google Car: In the paper‚ the point of view will be Google’s. Questions that will be answered in the paper including but not limited to the economical and technical viability for Google to produce Google car in a large scale‚ reasons that Google will succeed or fail‚ the best strategy for Google to adopt. For the industry analysis‚ Porter’s five forces (Appendix 1) will be used to explore the environment of the automobile industry and if Google will be able to enter the industry and produce automobiles
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Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%). Perodua mainly produces small-compact cars therefore does not directly compete with Proton for the same market niche. In the United Kingdom their cars are sold by Proton dealers who wish to attract customers seeking a smaller and cheaper alternative to the Proton range. Besides the UK and Singapore‚ Perodua also exports their cars to Brunei‚ Fiji‚ Sri Lanka‚ Nepal And Mauritius in small numbers by local dealers. The company
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licensed‚ expansion restricted and locations for setting up plants decided by the government. Two wheeler productions were under a lakh during the 70’s and iconic brands like Royal Enfield’ s bullet and Bajaj Auto’s Chetak won the hearts of Indian consumers. "There was dowry and chetak. Dowry was bad and chetak good‚� says Rahul Bajaj‚ chairman‚ Bajaj Auto After almost decades of a monopoly for Bajaj Auto‚ things began to change. The 70’s and 80’s saw new manufacturers like LML Scooters India and
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rQ1: Which design elements of the Volvo YCC are most valuable to female consumers? Volvo is a famous brand name of car which created most values element in their car design. There are four elements which are safety‚ quality‚ and environment and design (Volvo‚ 2011). In 2004‚ Volvo has come out with the ideas by focusing women consumer. So‚ Volvo corporation introduce the Your Concept Car (YCC) which the car will be design through women eyes. This concept had created by all female design team and
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A MODEL OF CONSUMER DECISION MAKING The process of consumer decision making has 3 stages: input stage‚ process stage and output stage. The input stage influences the consumer’s recognition of a product need and consists of 2 major sources of information: 1) the company’s marketing efforts (product‚ price‚ promotion and price) and the external sociological influences on the consumer (family‚ friends‚ neighbours other informal and non-commercial sources‚ social class and cultural and subcultural
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3BM090 Consumer Behavior Assignment 1: Perception Student Number: 129095855 Student Name: Lee Xiao Xiang Module Leader: Keith Brighty Table of Content Page 1. Introduction 3 2. Perception 3 3. The positioning map 4 4. Sensory systems 5 5.1. Vision 5 5.2. Sound 7 5.3. Touch 8 5.4. Smell 9 5.5. Taste 10 5. Sensory Thresholds 11 6.6. Absolute Thresholds 11 6.7. Differential Thresholds 12 6. Subliminal
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