An Empirical Study of Consumer Switching from Traditional to Electronic Channel: A Purchase Decision Process Perspective Alok Gupta* (agupta@csom.umn.edu) Bo-chiuan Su (bsu@mgt.ncu.edu.tw) Zhiping Walter (Zhiping.Walter@cudenver.edu) ALOK GUPTA (agupta@csom.umn.edu) is an Associate Professor of the Department of Information and Decision Sciences‚ Carlson School of Management‚ University of Minnesota‚ USA. He received his PhD in Management Science and Information Systems from the University of Texas
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Executive Summary Yuantong Car Group is the biggest car marketing group in Zhejiang. This project’s aim is to open a fast car care store of Yuantong Car Group in the western part of Hangzhou in order to offer best service and hospitality to drivers. Our market survey shows that there is an increasing number of private cars in Hanghzou. And a fast car care store will be very promising. Yuantong Fast Car Care Store will be located on Fengtan Road where there are some big residential areas，people
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Taking that quote into consideration‚ it is not only true to an individual but also to every industry. A business cannot aim to sell their products to the whole market‚ because every customer has different wants and needs. Only a group of similar consumers that suites the products’ property best should be considered‚ so the business can use the right marketing strategy. In other words‚ business should segment their market in order to have clear image about their customers. Thus the business would
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institutions dedicated to the wholistic formation of men and women imbued with the necessary skills‚ virtues and academic development. To achieve this end‚ the university aims to: Commit itself to the service of society through quality education; Develop the capabilities of individuals in order to maximize their potentials; Nurture future professionals with the requisite academic foundation and conventional skills so as to mold them into highly-respected leaders and members of society; Respond effectively
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Columbus Car Rental Service Companies are very limited based on customer’s preferences and available dates (within thirty days). (The only one I did find was based in Atlanta that was affiliated with a major company) Price 4 Limo Atlanta‚ Georgia (888) 958-2280 Number of cars that fit criteria : 3 ( two for up to 10 passengers) website: www.price4.limo.com Others include Cadillaac Escalades‚ blacks stretched lincoln limo‚ Advantages · A large selection · Available 7
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INTRODUCTION TO CONSUMER BEHAVIOUR Consumer behavior is affected by a host of variables ranging from personal‚ professional needs‚ attitudes and values‚ personality characteristics‚ social economic and cultural background‚ age‚ gender‚ professional status to social influences of various kinds exerted a family‚ friends‚ colleagues‚ and society as a whole. The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs‚ motivations
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Issue 1‚ May 2011‚ ISSN 2231-5780 CONSUMER PROTECTION AND CONSUMERISM IN INDIA Ms Kiran Chaudhry*;Ms Tanu Chandhiok**;Mrs Parveen Dewan*** * Assistant Professor‚ Shivaji College‚ University of Delhi‚ Delhi‚ India **Lecturer‚ Yamuna Group of Institutions‚ Gadholi‚ Jagadhri‚ Haryana‚ India *** Principal‚ Sanatan Dharam Model School Jagadhri‚ Yamunanagar‚ Haryana‚ India __________________________________________________________________ ABSTRACT The process of development coupled with increasing
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Understanding the consumer attitudes and behavior is one of the key factors for an organization to successfully tap the business opportunities in the Philippines. This aspect is more crucial especially during crisis periods when there are number of changes in consumer attitudes and behaviors. The marketing managers and advertisers need to know and consider these changes while developing their promotional plans and media-mixes. In the short term‚ behavioral dimensions maybe even more important than
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growth of the economy and the high purchasing power of its population have made Malaysia the largest passenger car market in ASEAN. At the same time‚ the establishment of national car projects‚ PROTON and PERODUA‚ has transformed Malaysia from a mere motor car assembler into a car manufacturer. With a ratio of 200 cars for every one thousand people‚ Malaysia ranks among countries with high car ownership ratio in the region. Toyota‚ Honda‚ Nissan‚ Mercedes Benz‚ Volvo‚ BMW‚ Peugeot and Volkswagen are
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The Indian Consumer The middle class male consumer The middle class of India is for whom most of the advertising is targeted. Even in the lower middle class‚ consumer products like biscuits‚ talcum powder‚ hair oil‚ hair cream‚ toilet soaps‚ leather foot ware‚ casual foot ware‚ wrist watches‚ quartz watches etc. are purchased. To get a much better understanding of the middle class “male” head of the family‚ consider the following characteristics: Security Seeking: The middle class
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