(THE HEADER) TO: Dr. Kamal Ghose‚ Marketing 201 Human resource manager FROM: Fatimah Zahra Tengku‚ Marketing 201 Student DATE: 19 March 2009 SUBJECT: Fatimah’s personal brand statement (THE OPENING) The impact of current recession towards potential graduating student is no doubt will be another reason that amplifies the need for a properly branded university graduate. This memo will have the basic idea of the branding definition‚ the vital personal information of the writer‚
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Case Study adidas The brand adidas has been selling sports apparel for 90 years and has been the official sponsor of the World Cup since 1970. It has more than 38‚000 employees throughout the world. Currently‚ one of its most outstanding products is the F-50 soccer shoe. It’s the world’s lightest‚ weighing 165g‚ and is worn by the most important players in the World Cup. A special version was made exclusively for the Argentinian player Lionel Messi‚ who was selected as the FIFA World Player
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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There are many disease out there in the world that cause us humans to be sick like HIV or the flu that can be deadly. Sometimes diseases like those can unexpectedly spread through animals‚ fruit‚ and human contact. The world we live in today has been through a history of disease that have spread and become epidemic or depending on how rapidly and deadly the virus is‚ it was consider to be pandemic. But there are also other types of deadly conditions in which a person suffers from genetic disorders
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What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. Brand loyalty is more than simple repurchasing‚ however. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a great
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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’Emotional Intelligence’ ‚ EI‚ describes an ability or a capacity to perceive‚ assess and manage the emotions of one’s real self and of others. Our EQ‚ or ’Emotional Quotient’ ‚ is how one measures ’Emotional Intelligence’. Dealing with emotions is extremely important to our health. When we repress feelings‚ they will manifest‚ through illnesses such as depression‚ anxieties‚ panic and eating disorders‚ just to name a few. We must be honest about our feelings. Only then can we accept and manage them
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text under analysis is entitled “How we kept Mother’s Day”. It is written by Stephen Leacock‚ a famous Canadian writer of the 20th century. This is the first story of this author I have read. The story describes one day of author’s family life. The subject of the story is the celebration of Mother’s Day. The passage deals with problems of family life. It is the author’s narration. The story is told from the point of view of one of the characters. The text can be divided into several parts
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HOW WE LISTEN TO MUSIC From What to Listen for in Music (New York: McGraw-Hill‚ 1988). Copyright © 1988 by Aaron Copland. Aaron Copland Aaron Copland (1900–1990) was a well-known modern composer. Born in New York City‚ he studied music in New York and France. His early successes in his twenties led to a musical career that included many compositions‚ piano performances‚ teaching‚ and writing. His music is marked by adaptations of American folk stories‚ including his ballet Billy the Kid
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amendment‚ which guarantees all women the right to vote. In Crystal Eastman’s essay “Now we can begin” she gives her view of feminism during this time period and how it was viewed as negative since all the feminist leaders at the time was associated with socialism or communism. This negative social view prevented progressive movement in feminism. In “Now we can Begin” Crystal Eastman effectively uses examples on how the women’s right to vote in the 1920s would lead to social changes‚ economic changes
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