Triple Play Marketing In telecommunications‚ triple play service is a marketing term for the provisioning‚ over a single broadband connection‚ of: two bandwidth-intensive services‚ high-speed Internet access and television‚ and the latency-sensitive telephone.Triple play focuses on a combined business model rather than solving technical issues or a common standard. However‚ single standards like G.hn do exist to deliver all these services on a common platform. A so-called quadruple play (or quad
Premium Wi-Fi Internet Wireless network
Contents Introduction to marketing strategy………………………………………………………………2 McDonald’s Pakistan History………………………………………………………………….2&3 McDonald’s Pakistan……………………………………………………………………………3 Marketing Strategies…………………………………………………………………………….4 Mission Statement……………………………………………………………………………….4 Business Strategy………………………………………………………………………………...4 Strategy as per Pakistani Market…………………………………………………………………4 Segmentation‚ Targeting‚ Positioning…………………………………………………………….5 Marketing Mix Strategy…………………………………………………………………
Premium Marketing
Introduction. In this assignment I am going to explain the following concepts‚ generic strategies‚ alternative directions and alternative methods. Indeed‚ I would like to support these concepts by referring my work to the automobile sector (as a continuing line provided with the Morgan´s example in class). I am going to use the example of General Motors and Ford‚ they are well known and also provide us a long struggling and interesting history. The first part of my assignment gives a theoretical
Premium Strategic management Automotive industry General Motors
The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
Premium Marketing
MARKETING STRATEGY OF THE SUPERMARKETS [ICA MAXI‚ FORUM COOP‚ NETTO‚ LIDL] Rafael Lucena Matamalas Miguel Santandreu Ramos May 2009 Marketing Strategy of the supermarkets INDEX I. Introduction................................................................................................................................ 4 II. Theory ....................................................................................................................................... 6 1. A. B. C. D. 2.
Premium Marketing Qualitative research Research
The discovery‚ development‚ manufacturing and marketing of medicines always involve questions of ethics. For example increasing pressure by governments to reduce healthcare expenditures potentially creates ethical issues for sales and marketing employees as they work to grow in the business. The healthcare industry is highly regulated and most pharmaceutical companies are committed to operating within the law. They have developed their own policies and guidance to ensure that all employees meet the
Premium Marketing
of risk and return. How will he change his investment in Rastignac and the amount he borrows or lends after the refinancing? c. After the refinancing‚ Rastignac unexpectedly announces an investment with a cost of £4 million and a NPV of £1 million. The project is financed with £2 million of cash on hand and £2 million of risk-free debt. Draw a market-value balance sheet showing the new value of Rastignac’s business and the market values of its debt and outstanding equity. 3. Schuldenfrei AG pays
Premium Stock Finance Income tax
corporate governance and business ethics have gained a great amount of public interest due to its implication in the economic health of organisation. Such cases as Enron‚ WorldCom‚ and Oracle just to name a few in recent years have made world headlines outlining the governance of unethical behaviour comprising of corporate fraud‚ dubious accounting‚ and abuse of power that shocked the world and rattled the realm of business ethics. As a result‚ the role of ethics in the pursuit of business has come
Premium Ethics Business ethics
REVIEWING A RESEARCH PAPER EMPLOYMENT POTENTIAL FACTORS OF THE IT INDUSTRY An analysis with special reference to the city of chennai [pic] RESEARCHERS |Mr. Muthumani. S‚ |Mr. Saravanan. T‚ | |Assistant Professor‚ |Assistant Professor‚ | |Dept of Management
Premium Chennai Sampling
poorly regulated environment. To be ahead in the race‚ pharmaceutical companies are investing highly in marketing and promotion of their drugs. The Consumer International Report 2010‚ on an average‚ the Indian Pharmaceutical companies spend almost 30% of their revenue in drug promotion which is one of the highest percentage in the world. Drug promotional strategies are communication strategies through which Pharmaceutical companies convey the benefits of their products and services to their target
Premium Physician Pharmacology Medicine