A STUDY ON THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER PURCHASE BEHAVIOR INTRODUCTION TO THE ORGANISATION: The Landmark Group was started thirty years ago‚ with the mission of becoming one of the foremost retailers in the Middle East. This‚ by providing customers with a wide range of high quality products at exceptional value. From a single children’s store set up in 1973‚ in Bahrain‚ the Group has expanded exponentially and currently operates over 500 stores‚ several concepts & business interests
Premium Customer Customer service Marketing
customer’s brand loyalty on the basis of brand attitudes towards a specific product depends on the product’s relevant benefits provided by the company‚ the brand’s perceived ability to provide the benefits as well as on the uniqueness of the product. Beauty soap is a necessary product. Customers purchase the product normally for skin friendliness‚ less use of quantity‚ anti-bacteria etc. benefits. Some beauty soaps including Lux‚ Meril‚ Keya are available in Bangladesh. All of these brands are exposed
Premium Brand Advertising
CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2‚ Section-D Abhishek Chowdhary‚ PGP2011507 Baljinder Singh‚ PGP2011587 Jubin Mahajan‚ PGP2011668 Rishabh Ratna‚ PGP2011825 Roopak Bhartee‚ PGP2011833 Vasanth C‚ PGP2011930 Vineeta Singh‚ PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush‚ which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s
Premium Toothpaste Marketing Procter & Gamble
dvertising on C hildren as Consumer Author: Gülçin UYAN Supervisor: Venilton REINERT To my dearest parents 1 A bstract Several researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer advertisements
Premium Television advertisement Infomercial Coca-Cola
The needs and motivations of this segment and write an analysis of how these needs impact the consumer decision to purchase your product. According to Maslow’s hierarchy of needs users needs for safety (health) and self-esteem are met through using Colgate Total toothpaste. When determining what the consumer’s problem‚ one should consider their needs beyond just the physical such as toothpaste only a hygiene product. It’s a cure for low self-esteem and will make them feel confident if they have
Premium Maslow's hierarchy of needs Psychology Marketing
Colgate Palmolive With a continuous expansion in it’s product line‚ Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including‚ Colgate Toothpastes‚ Speed Stick Deodorants‚ Ajax Surface Cleaner‚ and Hill’s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch‚ soap and candle business. Colgate produced soaps and
Premium United States Patient Customer
case analysis Case: Colgate Max Fresh: Global Brand Roll-Out Case in a Nut Shell This case presents the devised strategies of Colgate-Palmolive Company to take their new product Colgate Max Fresh‚ which was very successful in US markets‚ global especially China & Mexico. This presents a classic case of challenges faced by a company in introducing their successful markets in global markets. In 2004‚ Colgate-Palmolive is the leader of US toothpaste market with a value market share 34.8% and Crest
Premium Marketing Colgate-Palmolive China
Colgate Palmolive With a continuous expansion in it ’s product line‚ Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including‚ Colgate Toothpastes‚ Speed Stick Deodorants‚ Ajax Surface Cleaner‚ and Hill ’s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch‚ soap and candle business. Colgate produced soaps and perfumes
Premium Colgate-Palmolive
CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country ’s Rs 5‚400-crore toothpaste market at Rs 470 crore‚ but is growing at 50% a year. Oral care giant Colgate Palmolive‚ which controls about 53% of the country ’s toothpaste market‚ has been selling its Sensitive brand in India since the last seven years. India had very low levels of awareness on the condition of tooth sensitivity. Over the past
Premium Toothpaste
objectives.” In this report‚ we will discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer of toothpaste and other soap of cleaning products. According to Ion Cook (Chairman‚ president of Colgate‚ 2007)‚ Colgate began in New York City early in the 19th century. Nowadays‚ it is a truly global company serving hundreds of millions of consumers worldwide. McDaniel‚ Lamb and Hair (2007) explain the term of marketing mix as to a unique blend
Premium Marketing Advertising