a substantial number of consumers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate brand loyalty to one’s product or service. Brand loyal consumers are more likely to choose their preferred products and/or service over its competition on a consistent basis. Considering the fact that consumers tend to be finicky with their choices‚ producers of rival brands tend to be uncompromising
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PROJECT REPORT BUSINESS RESEARCH METHODOLOGY EXECUTIVE SUMMARY The research report includes my research about Pizza Hut to analyze the consumer behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to select a particular place for eating out. I also asked them their
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1The evolution of Customer Loyalty strategy 4 2.2 Benefits of Loyalty 4 2.2.1 Cost savings……………………………………........................................................4 2.2.2 Referrals……………….…………………………………………………………….4 2.2.3 Complain rather than defect…………………………………………………………4 2.2.4 Channel Migration…………………………………………………………………..4 2.2.5 Greater awareness of brand asset……………………………………………….…...4 2.2.6 Turn left rather than right………………………………………………...………….4 2.3 Customer Loyalty approaches……………………………………………
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In the Chapter on Acids & Bases‚ we learned that Magnesium Hydroxide Mg(OH)2‚ an Basic Oxide is used to make toothpaste. After each meals‚ there will certainly be a significant amount of food substances that are stuck in-between our teeth. Overnight‚ bacteria in these food substances will secrete acids that will corrode our teeth and causes tooth decay. Magnesium Hydroxide(an Basic Oxide) has the basic properties and will neutralize the acids between the teeth to form neutral salt and water‚ which
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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Campaigning is political for political advertising by candidates where the net effect is to boost the relative appeal of commercials. Thus‚ exposure to political campaigns with the first one being in the early 1950’s‚ where everything seemed to be “booming” – the economy‚ suburbs‚ and babies being born and all this seemed to provide a sense of stability and contentment. Soon after‚ the sixties came and things started to change. People did not want to live the “conservative” lifestyles that the fifties
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Colgate is a player in the $7.5 billion market of oral hygiene in the United States. This market includes products that cleanse‚ disinfect‚ freshens breath and whitens teeth and Colgate has a share of that market for all these products. The competition in this market makes being innovative practically a requirement since it is difficult to encroach upon your competitors. Knowing this information‚ companies must also ensure that they maintain a good balance of products in this industry. While
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References: Brand‚ Maryse. (2002). Strategic HRM for SME’s: Implications for Firms and Policy‚ retrieved on 10/23 from http://www.rug.nl/staff/m.j.brand/e_tj_2002_strategic_hrm.pdf Wheeler‚ Kevin. (2004). Good Hiring Starts With A Good Job Profile‚ retrieved on 10/23
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Consumer Surplus: The difference between the maximum price that consumers are willing to pay for a good and the market price that they actually pay for a good is referred to as the consumer surplus. The determination of consumer surplus is illustrated in Figure 1‚ which depicts the market demand curve for some good. | | | | The market price is $5‚ and the equilibrium quantity demanded is 5 units of the good. The market demand curve reveals that consumers are willing to pay at least
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