current fares” on short high-demand high-growth routes. 3. Cut win-win deals with under-utilized 2nd tier airports. 4. Marketing objective: Acquisition-Stimulate demand with eye on stealing share from flag European carriers. 5. Target market was fare conscious customers who otherwise wouldn’t have travelled by air. 2. How do you expect Aer Lingus and British Airways to respond? There could be 4 ways to respond: 1. Start price war with Ryanair by immediately reducing AL and BA prices: unsustainable
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Assignment Ryanair Case 1-What is your assessment of Ryanair’s launch strategy? - Will it be successful? Or is it fatally flawed? Why? - Does Ryanair’s strategy give it a competitive advantage over the rivals? 2- How do you expect Aer Lingus and British Airways to respond? Why? - Focus on competitor analyses of Aer Lingus and British Airways. What does Aer Lingus want to achieve? What does British Airways want to achieve? - What are the reasons to expect vigorous retaliation from Aer Lingus
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not just copy and paste the definition. 1. Gravity- A invisible force that an astronomical object exerts on its surface. 2. Inertia-The property of a body by which it remains at rest or continues moving until affected by another force. 3. Potential Energy-The energy that a body or system has stored because of its position 4. Kinetic Energy- The energy a body or system has because it is moving. 5. Friction- Resistance encountered by a moving object in contact with another object
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ONLINE DRIVING SCHOOL SAHASUHANA BT SHAHADAN This report is submitted in partial fulfillment of the requirements for the Bachelor of Computer Science (Database Management) FACULTY OF INFORMATION AND COMMUNICATION TECHNOLOGY UNIVERSITI TEKNIKAL MALAYSIA MELAKA 2007 ABSTRACT This report is namely Projek Sarjana Muda (PSM) that proposed by Faculty of Information and Communication Technology. The objective of this report is to give an overall view about the Driving School System. It’s
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Ryanair Marketing Mix Product or Service. - Low cost‚ no frills air travel to European destinations. - No free food or drink onboard. You buy them onboard‚ or you don’t. You can take your own food and drink. - The company has deals with Hertz car rental‚ and a number of hotel businesses‚ phone cards and bus tickets. Ryanair takes a commission on ’up selling’. About 16% of profit is made this way. Price - Ryanair has low fares. -70% of seats are sold at the lowest two fares. 30% of seats
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Module 3: Natural Forces Affecting the Driver Vocabulary: Please define six (6) of the following terms in your own words. Please do not just copy and paste the definition. 1. Gravity-the force of attraction a bigger object has with a smaller object 2. Inertia-an object at rest will most likely stay at rest‚ while an object at motion will most likely stay at motion 3. Potential Energy-the energy an object has stored depending on how high the object is from the ground 4. Kinetic Energy-The energy an
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The Low Fares Airline---Ryanair By Kuan Li Introduction: Chief executive Michael O ’Leary blamed weaker exchange rates‚ greater competition and the continued impact of austerity measures in Europe for decline. However‚ sources at other airlines queried Ryanair ’s statement‚ saying they had yet to see similar signs (Thomas‚ 2013).In other words‚ that means the environmental impact of Ryanair is less than other airlines. At the same time also can know that Ryanair has strong actual strength. The
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Ryanair and Virgin Atlantic Both of them are recent creations in airline transport business‚ they started life in competition with major national flag carrier airlines and grew to be major challengers to these established companies. Virgin Atlantic’s air transport business originated in the long-haul‚ mainly transatlantic market which might be highly profitable but is also extremely competitive. It attracts passengers by offering a superior experience and is firmly positioned at the quality
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Macro-environment PESTEL Analysis: Political and legal factors Political issues are very relevant in the airline industry which has been and still is under political influence. This is particularly true in the European Union where Ryanair primarily operates. A recent liberalization act came under the form of the EU-US Open Skies Agreement‚ signed in 2007and which entered into effect on March the 30th 2008‚ which gives the right to US based airlines to operate intra-EU flights‚ while European
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production in China I-1 Development of PVP industry in China I-2 Introduction to current PVP production I-3 PVP producers in China I-4 PVP production technology I-5 Supply of major raw materials I-6 PVP projects II Price of PVP II-1 Price situation of PVP II-2 Key factors influencing PVP price III Consumption of PVP III-1 Pharmaceutical industry III-2 Daily chemical products III-3 Office supplies III-4 Food III-5 Others IV Forecast to 2015 IV Forecast to 2015 IV-1 Forecast on PVP
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