|STUDENT NAME | |QCF LEVEL |4 | | | | |UNIT TITLE | Unit 4: Marketing Principles |F/601/0556 | |
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Title and Level BTEC National Diploma in Business Level 3 Programme Number JW478 Unit Number and Title Unit 3 Introduction to Marketing Unit Code Y/502/5411 Coursework Title Assignment 1 Marketing Techniques Coursework Number 1 Information about each Coursework Task: Task No Assessment and Grading Criteria Assessment Methods / Evidence Hand out Date Hand in Date 1-3 Task 1 addresses P2 Task 2 Addresses P1 Task 3 Addresses
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sharing programme called ’Champions Bonus’. Additional compensation components: For senior management and Executive Board members we offer Long-Term Incentive Programmes (LTIP). Other benefits include our 401-K pension plans in the USA and the adidas Group pension plan for our employees in Germany. In 2010‚ 2‚060 employees participated in the latter‚ which represents 58% of all eligible employees. Other Group subsidiaries also grant a variety of additional benefits to employees depending on
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Adidas History Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get its name known. However‚ in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas. The 3 stripes were created to keep the
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p.3 Introduction p.3 Market/Customer Analysis p.4 – 7 Product Review p.8 Competitor Analysis p.9 – 11 SWOT Analysis p.12 – 15 Marketing Objectives p.16 Target Markets p.17 – 18 Differentiation and Positioning p.19 – 21 Product Strategy p.22 – 24 Pricing Strategy p.25 Distribution Strategy p.26 Marketing Communication Strategy p.27 – 29 Controls p.30 Appendix p.31 - 35 1 Adidas is a
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CONTENTS PAGE Introduction……………………………………………………………….Page 3 First Organisation 1.0…………………………………………………...Page 3 Second Organisation 2.0……………………………………………….Page 3 What goods do Marks and Spencer’s sell? 1.1...............................Page 3 What service does Cancer Research offer? 2.1..............................Page 3-4 Business Activity 1.2…………………………………………………….Page 4 Business Activity 2.2…………………………………………………….Page 4 Business Sector 1.3………………………………………………..........Page 4 Business Sector
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BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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Teaching Assistant level 3 course Assessment 1 Q1 Describe how you might contribute to a lesson given to a group of seven year-old children learning to play percussion instruments? The role of the Teaching Assistant is to create and maximise the learning environment and to keep disturbing behaviour to a minimum. With this in mind my contribution to the learning of percussion instrument s would be. * Prior to the lesson taking place‚ I would make sure that the area they are going to be using
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Corporate Strategy Of Adidas SCOPE OF THE FIRM VERTICAL INTEGRATION STRATEGIES (EXISTING MARKET/ DIFFERENT STAGE OF PRODUCTION) A vertical integration strategy describes “The degree to which a firm owns its upstream suppliers and its downstream buyers” (Blackwell Reference Online‚ Vertical Integration Strategy). The purpose of vertical integration is to increase the control of the stages of development. In the early beginnings Adidas produced all the shoes and apparel on its own. Through
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Level I leadership is based off high supervision and changing visible human behavior. This is different from level II leadership because it uses the human brain to get others to perform at work. Level III leaders can use both level I and Level II but it is more about using a person VABEs and Storytelling to motivate others. It focuses on the person’s emotions rather than their behavior and thinking. Level III is similar to Servant leadership and relates to the Christine worldview. Warner’s Theory
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