OFF PREMISE LAUNDRY OFF PREMISE LAUNDRY * OPL MEANS LAUNDRY WHICH IS NOT PRESENT INSIDE THE HOTEL PREMISES. * THESE CATERS TO HOTELS ON A CONTRACT BASIS. * THEY CHARGE RATE ACCORDING TO THE TYPES OF LINEN / ARTICLE. * THEY CATERS TO MAINLY THOSE HOTELS WHERE SOMETIMES GUEST FLOW IS VERY LOW AND SOME RESORTS AND SEASONAL HOTELS ARE INCLUDE IN THIS. * MANY HOTELEIARS DOESNOT WANT TO INVEST A HUGE AMOUNT ON LAUNDRY SETUP SO THEY GO WITH OPL SERVICES. DEMERITS
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Scanning the Marketing Environment Who are the primary competitors? How to ascertain their strategies‚ objectives‚ strengths and weaknesses‚ and reaction patterns? What are the key methods for tracking and identifying opportunities in the macro-environment? What are the key demographic‚ economic‚ natural‚ technological‚ political‚ and cultural developments? The Marketing plan Market survey Segmentation Identifying needs and wants Targeting Choosing a target market(s) Developping a market
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Table of Content Abstract 2 Introduction 3 Statement of the problem 4 Significance of the study 5 Literature Review 6 Methodology 9 Analyses 11 Conclusion 12 References 13 Questionnaire 14 ABSTRACT Markets and increasing competitive pressure‚ of retaining the existing customer base becomes crucial for the future success of a firm. As a consequence‚ firms are increasingly interested in understanding the factors
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“Sony Drops Price of Playstation 3” Assignment 2 Week 3: Industry Analysis The article “Sony Drops Price of Playstation 3” discusses Sony’s Playstation 3 and its strategy with cutting the price of its PlayStation 3 by 25%‚ from $399.99 to $299.99. This is a business decision by Sony with hopes that it will generate increased demand for a videogame console that has undersold compared to Microsoft’s X Box 360 and the Nintendo Wii. As the gaming continues to grows‚ the Threat of Entries continues
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.......................... CERTIFICATION The undersigned certifies that he has read and hereby recommends for acceptance by St. Augustine University of Tanzania‚ a research report entitled: “ASSESSMENT OF THE IMPACTS OF BRICK MAKING ON LAND” ……………………………… Date……………………. Mr. E. Nyanda (Supervisor) COPYRIGHT ©Copyright by Samweli Daud May 2013. All rights reserved‚ no part of
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IMPACT OF ENVIRONMENTAL FACTORS ON HRM ABSTRACT: This article focuses Human Resource’s are to be included in the total value of a business‚ as people constitute the core element of an organization. The various factors which emerge as a challenge have been highlighted. HR manager cannot perform his job in a vacuum as a member of environment factors which affect the HRM. Environment in HRM refers the totality of all factors which influence both the organization and HRM sub-system. Technological
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The 3 greatest forces of conquest are guns‚ germs‚ and steel. Theses are the 3 greatest forces of conquest because of how much they have changed history and are still used in present time. Guns are one of the greatest forces of conquest because beforehand they did not have the proper materials to create and improve guns. However‚ during this time the Europeans during found another great force of conquest‚ and that being steel. By having this they will be able to improve their guns and create new
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ANSWER KEY A Name__________________________ Row__________ Marketing 3213 Summer 2011 Distance Learning Exam 3 Do not open this booklet until instructed to do so. Darken the correct answer to each of the questions on the answer
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* Impact of external environment on Business* For success in the present world‚ one need to consider not only the internal environment of the company consisting of its resources and employees‚ but also needs to consider the external factors. These aspects cannot be stopped but one can adjust accordingly as per the changes in the economical‚ social or political pressures. These are the external factors which consist of: • Opponents or competitors • The changing economic structure • Impact of the
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The Impact of Internet Marketing In Business Practice Internet marketing is a business imperative because the Internet is an irrevocable and unstoppable trend. Even if you have a traditional "brick-and-mortar" business‚ you’ll lose valuable customers without an online presence. People routinely search for goods and services with their computers in lieu of the yellow pages. If your business isn’t on the Web‚ customers will likely choose another company with whom to do business. Also‚ online advertising
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