CRM in Retail CRM has been defined as a process; as a strategy‚ a philosophy‚ a capability‚ or as a technological tool .However‚ CRM is definitely more than just technology. While technology is a key enabler‚ it is only a means to the end and most authors view CRM as a combination of strategy and information systems focusing company’s attention on customers in order to serve them better (Chan‚ 2005). CRM is considered to unite the potential of relationship marketing strategies and IT to create
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OUTSOURCING STRATEGY: A RECENT LITERATURE REVIEW AND MODEL UPDATE By LINA FERIA BUAD 591 CALIFORNIA STATE UNIVERSITY‚ FULLERTON Abstract The importance of including an outsourcing strategy in the overall firm’s operations has become increasingly important over the last decade. Companies in the U.S. pay about $68 billion every year to other companies for outsourced services and although a major part of these contracts succeed‚ there is an increasing concern due to recent broken deals. A recent
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I selected to do Phase three of the Outcomes Management Model. Phase three is about “the implementation of new evidence-based initiatives. This step involves role modeling and teaching new practices‚ making clear interdisciplinary expectations for use of newly adopted practices‚ determining the stability and reliability of new practices to ensure uniform use‚ and measuring outcome targets” (Melnyk‚ 2015). I would apply the issue I am researching‚ the role of dipstick urinalysis in diagnosing urinary
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A Summer Training Project Report on “RETAIL BRANCH BANKING” In “HDFC BANK PVT LTD.” Submitted to: Mahamaya Technical University‚ NOIDA For pursuing the degree of MASTER OF BUSINESS ADMINISTRATION 2012-2014 Submitted By: External Guide: Name PRIYANKA KHURANA MS. BHAVNA GARG Roll No. 1263970071 Assistant Professor MBA- 3rd
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body is shriveling and crumbling away. She connects it with what she sees in the bathroom because the hollow body of the female moth didn’t crumble and became a second wick on the candle‚ so therefore she knew what empty moth bodies looked like. 3. The analogy implies that when you become a writer‚ you have to dive into it and stick with it even when through the suffering. Also‚ writing is something that becomes a part of you and something that sticks with you until death. 4. The thing that
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MARYAM ISAH M.SC/SOC-SCI/3434/10-11 THE CHANGING STRUCTURE OF THE NIGERIAN ECONOMY AND IMPLICATIONS FOR DEVELOPMENT 1970-2011 LECTURER:Prof Olowononi DEPARTMENT OF ECONOMICS AHMADU BELLO ZARIA The structure of Nigerian economy can be broadly classified into four:The production‚Commerce‚Services and others. PRODUCTION: processes and methods employed to transform tangible inputs (raw materials‚ semifinished goods‚ or subassemblies) and intangible
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Malmo Bakers & Sweets Introduction: Malmo is a bakery chain with its outlets in Lahore. Malmo’s chairman Shaikh Mumtaz inaugurated Malmo sweets and bakers 1st branch on Aug 13th 2012 at Chung stop Lahore. Malmo desires to provide quality food with low price to their customers. Malmo sweets and bakers is a family inherited business and they are professional in sweets and bakers. Malmo wants to meet the demand of people with reasonable prices. Malmo wants to open its branches all around in Pakistan
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competitive advantage. Consequently‚ any good business strategy must fully utilise the inimitable assets of people through their knowledge‚ skills and abilities. This highlights the need for strategic human resource management (SHRM). The key assumption of SHRM is that organisational performance is affected by employees through a set of human resource (HR) practices (Pan et al 2006). A review of the literature linking HR practices to business strategy shows two conflicting perspectives in SHRM. The universalistic
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effective use of celebrity endorsement as an advertising strategy. The types of sources covered when conducting this research included journals‚ articles‚ books and dissertation which relevant to the celebrity endorsement. There are four main parts need to be emphasis‚ first is the history and background‚ second is evaluation of three theories model; which consists of TEARS model shows celebrity play an important role in facilitating advertising effectively‚ The Meaning Transfer Model refers to the
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1 Explain why specific products have a higher demand on certain occasions The product that I have selected is tangerine and clothing. Firstly‚ tangerine is the products that will be have higher demand during Chinese New Year. During Chinese New Year is a high yield of tangerine and tangerine represents Luck. For example‚ during Chinese New Year Singaporeans will took a charming little tape‚ containing two tablets of tangerine as a New Year gift‚ two tablets tangerine symbol of "good luck"‚ "two
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