Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. The company must build on its heritage‚ while defending itself from threats. At the same faced with maintaining its market position in the face of many changes in their target market. Situational Analysis STRENGTHS Strong Products
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Problems related to the growth of china The impressive economic growth of china which is also leading to the increase in its GDP has encouraged other countries to compete with it‚ even the competing countries have to incur losses at the present. The problems below put to risk the economic growth and leadership of china. Demographics Chinas population had hit 1 billion by the end of 1070s which was controlled by Deng Xiaoping’s government by implementing one-child policy. Chinese demographers
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Q4. What can Mattel do to enhance product quality? As mentioned in the article‚ one of the contributing reasons to the recalls of Mattel’s toys was due to insufficient quality controls. Product quality starts from the product development and design stages of an industry. Mattel has research and development centre where the designs and developments of its products is done in its headquarters in California‚ USA. Most of the recalls of Mattel products in 2007 were due to the design fault‚ excessive
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Issues affecting International Human Resource Management in China The significance of culture in international HRM Managing Diversity Organisational structures in the context of globalisation HR 364 Management of international Human Resources 2004/05 Florian Kress Registration no: 04914686 Table of contents Introduction 2 The significance of culture in international Human Resource Management 2 Hofstede ’s five Dimensions 3 Power Distance Index (PDI) 3 Individualism (IDV)
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Producer Mattel was one of the first to utilize independent monitoring of its manufacturing facilities and make findings available to the public. Informationweek.com stated that "Mattel can meet demand because it spent the last few years paying a lot of attention to software and processes that simplify its supply chain‚ cut costs‚ shorten cycle times‚ and bring more science to the art of meeting customer demand." With headquarters in El Segundo‚ California‚ Mattel has offices and facilities
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Mattel SWOT analysis Strengths Strong brand portfolio. For the past 69 years Mattel has developed some well-known core brands such as‚ Barbie‚ Hot Wheels‚ American Girl‚ Thomas & Friends and Fisher-Price to become the largest toy company in the world (Hartline‚ M. & Ferrell‚ O.C.‚ pp. 458). According to the company one Barbie is sold every 3 seconds and at least 12 dolls are owned by girls between the age of 3 and six. Because of the high acceptance of the brand‚ Mattel has been able to maintain
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Quit Smoking in China? Impossible! China is the world’s largest consumer and producer of tobacco. There are 350 million smokers and China produce 42% of the world’s cigarettes (Li‚ Hsia‚ and Yang). China is a country where a lot of people smoke and where it is common for people to smoke in hospital waiting rooms. In China‚ smoking has already become a social behavior. I first smoked a cigarette when I was in high school. At that time‚ I thought smoking was cool. Therefore‚ I asked my friend to give
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North-West China has more than 60% of China’s poor people living there. The environment and location there is suffering from many problems such as serious soil erosions and desertification of the land. One example is the Loess Plateau in the North of China which is a barren land filled with ravines and gullies everywhere. Therefore‚ I agree to a certain extent that the North-West China has been poor due to its location. As the region is nearer towards the West‚ the North-West region is arid and
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‘To what extent was Metternich responsible for the lack of change in Germany between 1815-1848’ Metternich was the chancellor of Austria and therefore had a substantial amount of power‚ this enabled him to make radical decisions regarding Germany‚ whether it included unifying it or not. On one hand Metternich had a major influence with the lack of change in Germany. This was largely to do with the fact that he continuously over exaggerated the importance of the student movements. An example of
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Okonkwo is a man of many problems. He has only himself to blame for his downfall. Throughout the book‚ Things Fall Apart‚ Okonkwo struggles to maintain his sanity‚ and strives to become the man his father never was. As a result of trying to distance himself from his father‚ he becomes an aggressive‚ rage filled‚ violent person. Being the leader of his community‚ Okonkwo is watched and judged by his community. His fury and violence cause him to commit acts that harm his reputation. The more he achieves
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