Report Marketing Plan On (Product Coca-Cola) Prepared by Umair Kamran BS27-2158 Mehmood Khan Id#0220063 Zulqarnain Id # 0220013 Hamza ashfaq Id # : 0000000 Group- 7 Principles of Marketing Submitted to Mrs. Raeda Hashim Lecturer Greenwich university‚ Karachi 16th October‚ 2011 16th October 2011 Table of Contents Page number Acknowledgement --------------------------------------------------------------------- 5 Executive
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Classification System (NAICS) code for the Coca-Cola Company is 3121 (U.S. Census Bureau‚ 2012). This NAICS code is used to identify Soft Drink Manufacturing. However‚ the icon Coca-Cola is not in this industry alone. The data of 2002 identifies 2‚908 competitors in this category (U.S. Census Bureau‚ 2002). This NAICS code encompasses establishments primarily engaged in manufacturing soft drinks and artificially carbonated waters. Although Coca-Cola has made its global footprint as a leading
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An Ethical Dilemma in the Health Care Setting Bobbi K. Handy HCS/478 November 29‚ 2010 Barbara Scheibe‚ RNC‚ MSN An Ethical Dilemma in the Health Care Setting Ethical dilemmas in the health care setting present themselves almost daily. It is imperative that the health care worker be able to understand when an ethical dilemma presents itself and know how to deal with the dilemma in the best interest of all involved. Many ethical dilemmas that health care workers face are difficult
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Ethical dilemmas are common issues that every businessman has to face at their working environment. It is not such an easy task for businessman to have an ethical decision making‚ to choose what the “right” thing to do. In this following factual scenario‚ John also has to face some ethical dilemmas in his working environment and have difficulty to find appropriate solution. After a brief summary of the facts‚ I will discuss some ethical dilemmas which John is confronting and some approaches to ethical
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Executive Summary On August 2003‚ Coca Cola India faced a sales drop due to pesticides residues issue brought by a non-government organization called CSE (Center for Science and Environment). This report aims at covering the case study from the Corporate Communication 5th Edition by Paul A. Argenti ‘s book page 284-299 (Case 10-1). These papers will include the case questions with answers‚ to analyze the key problems that Coke India should focus and how well-prepared was them in dealing with
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An Ethical Dilemma Aker & Aker is one of the top five accounting firms in the United States. It is providing multiple accounting services in personal money management and corporations. Jack had been working under Aker & Aker for over 17 years since he graduated from school. He has devoted most of his time (60-70 hours) in order to become a great supporter in the company‚ and no one can deny that he work hard more than anyone else. Jack’s colleague‚ Carla‚ who is also a great accountant‚
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Assignment 1 Personal Ethical Dilemma Part A – The central issue to the dilemma is Theft: At one of my previous jobs my employer asked me if I knew anyone with experience for an open position at work. I recommended a friend that I had worked with before in a previous company. He got the job and was great at. After months of working hard‚ my friend asked my employer for a raise he felt he deserved. When my employer refused‚ he decided to begin stealing stock as another form of compensation. When
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On May 8‚ 1886‚ The Coca-Cola product was born in Atlanta‚ Georgia by Dr. John Stith Pemberton‚ a local pharmacist. He produced the carbonated water which was teamed with the new syrup to produce the Coca-Cola drink. (http://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html)•In its first year‚ Coca-Cola products placed on sales for five cent a glass as a soda fountain drink with the sales about 9 glasses a day. (http://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea
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Corporate Governance The Coca-Cola Company is committed to sound principles of corporate governance. The Board is elected by the shareowners to oversee their interest in the long-term health and the overall success of the business and its financial strength. The Board serves as the ultimate decision making body of the Company‚ except for those matters reserved to or shared with the shareowners. The Board selects and oversees the members of senior management‚ who are charged by the Board with conducting
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Coca-Cola India On August 20‚ 2003 Sanjiv Gupta‚ President and CEO of Coca-Cola India‚ sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth. Many leading clubs‚ retailers‚ restaurants‚ and college campuses across the country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO‚ Gupta was embroiled in a crisis
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