Q1: It has been said that within the next few years‚ smartphones will become the single most important digital device we own. Discuss the implications of this statement. A smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary basic feature phone A smartphone can be considered as a Personal Pocket Computer (PPC) with mobile phone functions‚ because these devices are mainly computers‚ although much smaller than a desktop computer. Smartphones
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point out the fact that consumers face now more and more technologies and frequent innovations. As a matter o fact‚ after launching the 3G innovation‚ groups as Orange launched the EDGE revolution. Indeed‚ the 3G is characterized by a technology’s standard of mobile phone that is accessible to consumers since 2002. Thus‚ the EDGE revolution permits to complete the 3G innovation in 2005. The debit can reach 384 Kbit/s: this innovation has a real impact on the strategy of Orange and other companies who
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Europe ➢ High price ➢ Lack of 3G capability ➢ Carrier exclusivity ➢ Entering the market too late ❖ In an attempt to control its declining sales‚ Apple reduced the price of the iphone by £100 in 2008 April. Same pricing‚ product‚ promotions‚ single operator. Could you help Apple to formulate a strategy and a marketing plan for Europe? To launch a 3G iphone Modify its strategy of carrier exclusitivity Key issues currently: 1. Price is too high 2. 3G 3. Battery EPRG framework
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INTRODUCTION INTRODUCTION TO THE PROJECT: The Indian Telecom growth story seems to be accelerating without brakes. But then‚ with 791 million mobile subscribers there is no reason to doubt the growing telecom market in India. The interesting thing in the Indian telecom market is that the traditional revenue sources for the operators- voice & SMS (Short Message Service) are at rock bottom. The subscriber churn as a result of Mobile Number Portability has also added to the worries of the operators
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PESTEL Analysis PESTEL analysis stands for "Political‚ Economic‚ Social‚ Technological‚ Environmental‚ and Legal analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. Political The mobile phone industry used to be a monopoly held by BT; however this was de-regulated in 1984 due to the telecommunications act. The current industry regulator is the telecomm regulator Ofcom. This was created to allow there to
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Introduction Ubiquitous and cost-effective public and private broadband networks are as important today as telecom networks were in the previous decade. Absence of inexpensive non dial-up option is a major stumbling block for a country’s overall growth. Recognizing the potential of ubiquitous broadband service in the growth of country’s GDP and enhancement in the quality of life through societal applications including tele-education‚ tele-medicine‚ e-governance‚ entertainment‚ as well as employment
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Micromax are the major brands and other brands Siemens‚ LG‚ Philips‚ Motorola‚ Sony Ericson‚ I-Mobile‚ Malata‚ Sprint ‚Techno and Huewei sell the most. Bangladesh currently imports at least 18 to 20m handsets every year. Out of it‚ over 10% sets are 3G-enable. According to CMR’s Bangladesh Quarterly Mobile Handsets Market Review‚ 2Q CY 2013‚ the Bangladesh mobile handsets market recorded shipments of 5.1 million units during the period April-June 2013. Featurephones dominated the market with a
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Mobile VAS in India‚ August 2008 Mobile VAS in India A Report by IAMAI & eTechnology Group@IMRB August 2008 1 IAMAI & eTechnology Group@IMRB © Internet and Mobile Association of India‚ 2008 Mobile VAS in India‚ August 2008 © Internet & Mobile Association of India (IAMAI)‚ 2008 All rights reserved. No part of this report may be reproduced‚ either in part or in full‚ without the prior permission of Internet & Mobile Association
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Product Marketing is standing‚ waiting for the train on a subway station platform. Eric was sent to Japan by Apple CEO Steve Jobs to oversee the launch of the eagerly awaited iPhone 3GS‚ a newer‚ more powerful iteration of Apple’s revolutionary iPhone 3G. Mr. Jobs was not happy with how the launch of the original 3G model was handled in Japan. Sales were surprisingly slow‚ despite what seemed like a strong start (lots of positive initial buzz‚ long lines‚ etc.). Still waiting for the train to pull
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Introducing the new technology 4g This article is about the mobile telecommunications standard In telecommunications‚ 4G is the fourth generation of mobile phone mobile communications standards. It is a successor of the third generation (3G) standards. A 4G system provides mobile ultra-broadband Internet access‚ for example to laptops with USB wireless modems‚ to smartphones‚ and to other mobile devices. Conceivable applications include amended mobile web access‚ IP telephony‚ gaming services‚
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