Technische Universität Berlin Faculty of Economics and Management Chair for Technology and Innovationmanagement Case 1: From Imitation to Innovation: Zongshen Industrial Gr. By Willy Shih & Nancy Hua Dai Case Seminar on Strategic Innovation Management Summer Term 2011 Name: Simon Delcourt Marc Esslinger Dennis Fakner Matriculation Number 337929 337772 331557 #Words: 399 Question 1: Originally‚ Zongshen sold engines for motorcycles which were mainly knock-offs Japanese motorcycle
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Why is diffusion of innovation and technology important? When I think of diffusion of innovation and technology‚ I think of evolution or how a product‚ idea or theory goes from a thought in someone’s mind to an actual working process and then through time develops into better products to meet society’s needs and wants. Many times certain societies have a special trait‚ characteristic or ability that enables them to be great at certain types of technology or maybe they produce certain products that
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Innovation is also very important to Goodwill Industries. “Innovation is the introduction of new goods and services” (Bateman and Snell‚ 2011‚ p. 9). While Goodwill Industries is distributing goods that are used‚ the services that are being offered are innovated. Goodwill has been improving the lives of many people by selling used goods at discounted rates and offering “job skills training and placement” (Social Media in Action: Goodwill Industries‚ 2011). Now Goodwill is networking to improve
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provides a model that can be implemented in India. It enlists the inherent strengths India has as a global services destination and builds a model taking advantage of the vast pool of engineers that India produces by changing the ambition and focusing the energy on Entrepreneurship rather than Careerism. Figure 1. The Research Service Innovation Center Model The infographic on the right side tells us that India has to generate close to $60B in funds and a model of innovation has to provide
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The 4P ’s Classification of the Marketing Mix Revisited This article‚ addresses the prime classifications scheme in marketing‚ the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix‚ not only to stimulate conceptual integration and purification of the discipline‚ but also for meaningful measurement of marketing mix efforts and their effects. Also‚ managers need a clear classification of all instruments at their disposal in order
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has grown 1‚200%‚ profits have skyrocketed 3‚000% and maket cap has exploded more than thirty times to over $300 billion. [pic] Apple innovates through : • Creativity and Innovation • Innovation Process • Innovation in Products • Innovation in Business Model • Innovation in Customer Experience • Innovation and Leadership • Steve Jobs Leadership Innovative Idea Apple should apply the same savoir faire that it brought to digital music players to video cameras‚ a move that would
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3 2. Introduction to innovation ....................................................................3 3. Benefits of innovation to businesses ..................................................5 4. Why should government support innovation? ..............................6 5. National Innovation Systems ................................................................8 5.1. Role of the Government ...............................................................9 5.2. Innovation Policies ..........
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the organizational structures and devices 3M uses to encourage entrepreneurial activity. Why do they work? 3M heavily based its business on innovation and while doing this it always supported its employees in terms of being innovative. 3M also always followed the alternative ways in order to increase their profit and market share‚ and they found that one of the best ways is through organizational innovation. Therefore‚ in order to improve their business 3M developed 6 different strategies over its
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Production management: Innovation and Research & Development: PHILIPS History of the company The company was founded in 1891 by Gerard Philips in Eindhoven‚ the Netherlands.Its first products were light bulbs ’and other electrotechnical equipment’. Its first factory remains as a museum. In 1914 it opened a research lab to improve its light bulbs and venture into new technologies. Thus‚ its research and innovation journey began. In the 1920s‚ the company started to manufacture other
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Innovation & Entrepreneurship This sort essay is what I captured after I read Innovation and entrepreneurship‚ author by Peter Druker. Innovation is essentially importance for business growth. Innovation can only be exploited by high entrepreneurship. The better business percept to market and learn from it changes the better opportunities of innovation. Basically Innovation starts from the identifying opportunities and how it integrated into company and managed properly. Below are
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