BMMK5103 Assignment (Marketing Plan) Semester: September 2012 Subject: Marketing Management (BMMK5103) Prepared By: Ibrahim Ahmed Mohammed Abbas (ID: 201210004) Submitted to: Dr. Nabil Al-Absi Marketing Plan for 3M “Car Wrap Film” Product For One Year (2013) University of Science & Technology Y E M E N Marketing Plan for “Car Wrap Film” Product For One Year (2013) Table of Contents 1. Executive Summary 4 1.1. About the Company 4 1.2
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Cluster 1 Case Study/Internet Exercises I am giving you a choice of which Case Study that you want to complete. You are to complete only one case‚ you may choose to do either: VIDEO CASE 1: 3M’s Post-it Flag Highlighter: Extending the Concept! OR VIDEO CASE 3: Geek Squad: A New Business for a New Environment Note: A video case for this assignment may be available for viewing by clicking on the “Course Documents” navigation button‚ then select the appropriate chapter number and then select
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Case Study #2 1. Some people may argue that 3M’s success is largely due to the significance given to science and technology and this is the main lesson for other firms. Discuss the merits of such a view and the extent to which this is the case. As company had been formed around one technology i.e. sandpapers. Now a day 3M make use of hundred technologies & more like the membranes‚ the biotechnology‚ the artificial intelligence‚ the high vacuum thin films & also the superconductivity
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Introduction to 3M 3M is a $31 billion diversified science-based technology company with a global presence and the following business groups: Consumer‚ Electronics and Energy‚ Health Care‚ Industrial‚ and Safety and Graphics. These five business segments bring together combinations of 3M’s 46 unique technology platforms to produce various products‚ driving innovation and providing for efficient sharing of business resources. With operations in more than 70 countries — and 55‚000 products sold across
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3M Case Study 1. Classify the Greptile Grip golf glove by the two methods discussed in the class. Identify what kind of product the Greptile Grip golf glove best belongs to. Explain why. I would have to say the Greptile Grip golf glove best belongs to business goods because it is a product that can directly or indirectly assist in providing products for resale. For instance‚ the glove can assist in the purchase of clubs from 3M or even more of their products if they like it. Gloves are not the
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CASE STUDY MASTER IN INNOVATION AND TECHNOLOGICAL ENTREPRENEURSHIP CREATIVITY 20 DECEMBER 2013 CREATIVITY CASE STUDY Table of contents 1 - Introduction ....................................................................................................................................................... 3 2 - Culture of Innovation ......................................................................................................................................... 6 3 - Pillars
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Art Fry was in search of a bookmark for his church hymnal that would neither fall out nor damage the hymnal. Fry noticed that a colleague at 3M®‚ Dr. Spencer Silver‚ had developed an adhesive that was strong enough to stick to surfaces‚ but left no residue after removal and could be repositioned. Fry took some of Dr. Silver’s adhesive and applied it along the edge of a piece of paper. The
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3M CASE STUDY Q1) Conservative Approach: Three Product Concepts * Mandate from management * Should not risk new process; Dunlop may use “revolution” against new method * Need to validate method at least once before basing major strategic decisions on it. * Not enough data yet to make such a drastic recommendation * Three concepts appear very promising and are enough of a “success” already. Radical Approach: New Business Unit Strategy * Team was charged with finding breakthroughs;
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Strength : 1) Since 3M Co. holds its consistency in the industry for 80 years of operation‚ rendering good qualities of their products and services satisfying the needs of their customers and clients. 2) Taking risk in expanding of subsidiaries in the global market. Recruiting thousands of employees to be part of the company. Weaknesses: 1) No formal organizational chart was formulated in company. 2) Not advisable to put a word “ AUTONOMOUS” which is subject to its own laws or regulation only
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------------------------------------------------- Case Study: 3M Q: Can other Companies just copy 3M’s structures and culture and become successful innovators also? 3M’s organizational structure is built around cultures that encourage innovation. From this angle‚ the company was able to develop 6 business strategies to promote entrepreneurship and increase customer satisfaction. For decades‚ 3M has been known as an entrepreneurial organization that pursues growth through innovation. Innovation
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