As to the strategy of 3M‚ the company mainly focuses on its innovation. The company improves its products through industrial‚ electronic market and transportation. The examples of the products of the company are waterproof sand paper (the company’s first product) and post-it-notes. The company performance on management is considered visionary because it offered innovative products which holds higher quality and is more convenient in the matter of usage. The CEO of the company has a rule which stated
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3M The article “Strategic Stories: How 3M is Rewriting Business Planning” is a two in one type of article. The author initially discusses the drawbacks of using bullet point in presentations‚ mainly on how it contains lack of information‚ clarity and attention to the audience. The author continues by giving an alternative way of delivering the idea in mind by a strategic narrative style‚ which captures the audience and delivers the points needed to be made effectively. Throughout the article the
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Case: Innovation at 3M Corporation What had been 3M’s traditional approach to innovation? Product developers at 3M generally relied on more traditional methods of seeking marketing input. They collect data from sales representatives‚ focus groups‚ customer evaluations‚ site visits‚ and data on risk factors for diseases. Product developers mainly focused on finding new angel or twist on early trends and basically didn’t have direct access to customers. In 3M‚ Sales representatives contacted with
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LEAD USER ANALYSIS FOR THE DEVELOPMENT OF NEW INDUSTRIAL PRODUCTS GLEN L URBAN & ERIC VON HIPPEL This article talks about how market research can provide useful inputs in the Lead User Methodology which can improve the productivity of new product development‚ especially to those products that are subject to rapid technological changes. Lead users not only provide information concerning their unfilled needs but even provide solutions and can even be developers of successful new products. Lead
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Innovation ......................................................................................................................................... 6 3 - Pillars of 3M Innovation Process ....................................................................................................................... 8 4 - Breakthrough Innovation and Lead User approach ......................................................................................... 11 5 - Conclusions .....................................
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| 3M Company | By Peggy Nenninger | Introduction: 3M Company My interest in 3M Company comes from the fact that my brother used to work for them. Also the diversity and globalization of 3M intrigued me. 3M Company was founded in 1902 in Two Harbors‚ Minnesota as the Minnesota Mining & Manufacturing Co. (MSN Money‚ 2009) It is now known simply as “3M”. 3M is a primary manufacturer of products for many of the markets it serves. 3M operates in six operating business segments: industrial
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3M CASE STUDY Q1) Conservative Approach: Three Product Concepts * Mandate from management * Should not risk new process; Dunlop may use “revolution” against new method * Need to validate method at least once before basing major strategic decisions on it. * Not enough data yet to make such a drastic recommendation * Three concepts appear very promising and are enough of a “success” already. Radical Approach: New Business Unit Strategy * Team was charged with finding breakthroughs;
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3M’s rhythm of change: 3M started as a mining and manufacturing company but soon developed into and moving toward technological innovations and products an example of steady rejuvenation. This kind of change was continuous throughout the life cycle of the company. The change started when a young book keeper named William L.McKnight took the place of 3M’s sales manager and observed the quality problems with company’s products. He started with a systematic change which eventually took effort after
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specialization in tapes and adhesives are 50%-60% division turnover and abrasives are 40%-50% ■ Access to experience and knowledge pool of the worldwide organization and profiting from close connection in the marketing strategies of over 50 divisions in 3M ■ Natural fit with the culture of the Special and Niche categories ■ Groomed employees grow and develop to become product experts Weakness ■ IBD had not concentrated on the MRO segment because it was fragmented with slight brand loyalty ■ Sales
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Six Sigma at 3M 1. What are the potential benefits and risks of implementing Six Sigma at 3M? Benefits: Six sigma not only provides a platform to improve existing processes but also enables 3M to design new processes in an efficient manner so that it results in lowered costs‚ increased sales‚ improved customer satisfaction‚ improved managerial development‚ increased cash flow and increased pace of development of 3M. 3M Acceleration was implemented by 3M to improve efficiency and pace of product development
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