The Three Rivers Optical Case MKT 7850-60 1.1 Introduction According to Jobson Medical Information‚ as of 2008 the U.S optical retail market was a $23.5B industry. This number excludes refractive surgery‚ reader and sunglasses sales at non – optical retail locations and contact lens sales by mail/internet suppliers.
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and price ODI lenses at a higher level for the sake of its profits and its future business plan. II. Introduction With the fact existed in poultry industry in late 1970s that most of the chickens in United States were owned by some large farms. Optical Distortion‚ Inc.‚ a contact lens company‚ has developed a kind of contact lens applied on chickens considered to hold enormous market potential. However‚ it is hard for ODI to decide how to price its products and how to extend its business nationwide
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Introduction Optical Distortion‚ Inc. (ODI)‚ is a small‚ new company that has developed contact lenses designed to impair the vision of egg-producing farm chickens. This development came after an accidental discovery that partially blind chickens demonstrate more manageable and productive behaviors that are valuable to chicken farmers. Market Trends As within many industries‚ the poultry and egg production market has evolved dramatically in the last century— from small backyard barnyards to
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Optical distortion‚ Inc 1‚ The expected value of the lenses to farmers Total saving per hen Using ODI‚ rather than debeaking‚ to combat cannibalism‚ a farmer can save the cost in four parts. Lower mortality‚ no egg loss‚ labor in efficiency and feeding in the trough with at least 3/8” deep are the main points to reduce the cost. 1)‚ Debeaking reduces mortality from 25% to 9%. However‚ a test reveals that ODI lower the mortality to an average of 4.5%. The purchase cost per hen is $2.4. So‚ the
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3m Case Study Question 1 There are many examples of successful companies. To what extent is 3M justifiably highlighted as the ‘innovating machine’? This case study has highlighted some of the key activities and principles that contribute to 3M’s performance. Many of these are not new and are indeed used by other companies. In 3M’s case they may be summarized as an effective company culture that nurtures innovation and a range of management techniques and strategies that together have delivered
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companies. To what extent is 3M justifiably highlighted as the ‘innovating machine’? 3M has an impressive performance when it comes to developing new products. 3M hires good hardworking people and puts trust in them; this brings about innovation and excellent performance. 3M ensured that developing new products is much higher on the agenda in management meetings than in other companies. Moreover‚ the success of the approach is due to the continual reinforcement of its objectives. 3M has concentrated the
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Recommendation: Optical Distortion‚ Inc. should charge a price of $711 per pair 3C’s: After a chicken farmer’s accidental discovery of the imporoved productivity of the chickens with reduced vision‚ Robert D. Garrison invented the Optical Distortion‚ Inc. lens for the chickens in 1965. By the end of 1974 the ODI lens had been tested on a number of farms in California and Oregon with satisfactory results‚ which is reducing cannibalization rate and being more tractable of chickens. With a long-term
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Hospitals $3.9M sales/month 350 hospitals by VARs Electronic Orders 1‚650 orders/months $2.15 /order Manual Orders 3‚900 orders/months $8.5 /order Direct Electronic Orders 419 orders/months $2.15 /order Manual Orders 654 orders/months $8.5 /order 3M CANADA CS Distribution Center 2.25 FTEs‚ Fixed cost: $37‚500 /month Operated by 3PL Inventory level: $4.5M Storage costs: $6‚750 /month Out-of hospitals $1.7M sales/month 5000 organizations Material Mgmt 2 Material management staffs
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3M “Profile of an Innovating Company” The 3M case traces the history of this Minnesota-based company from its inception in 1902 through 1992. By looking at the tenure of three CEOs‚ the case examines how 3M worked to maintain a culture of innovation while continuing to grow into an international multibillion dollar organization. While the organization’s values are critical to the success of 3M‚ internal and external forces also forced 3M to adjust their business model.
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company----3M. 3M is a manufacturing company that has a long history‚ it has a series of well-known products and brands. The first part of the paper will identify and discuss three issues in the case study of 3M‚ which intrigues me the most. In the next part of the paper‚ the creative innovation method used in 3M will be hypothetically applied to an electronic company in Hong Kong; the difficulty that might be confronted will be discussed. In the last part of the paper‚ the method of 3M will be applied
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