3M Optical Systems: Case Brief As Andy Wong‚ how would you handle the authorization for expenditure for the re-launch of the privacy screen? As Andy Wong‚ I would take the proposal to one of my senior-level mentors for support. The OS unit has already tried and failed three times with the microlouvered filter and high level support would benefit both Wong and Guehler in this case. If Guehler sees that other areas of 3M are in support of the authorization for expenditure‚ then he will not have
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3M Optical Systems: Managing Corporate Entrepreneurship MST550 – Capstone Professor Jack Raiton HBSP Case #395-017 Discussion Questions 1. What practices make 3M such an innovative company? 2. What is Any Wong’s role as the OS Unit’s general manager? How effective has he been? 3. What is Paul Guehler’s role as division vicepresident? How effective has he been? 4. What should Andy Wong do with the computer screen AFE? If he gets the AFE‚ should Guehler fund it? Case Outline • • • • • •
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3M Optical Systems: Managing Corporate Entrepreneurship I. Point of View The case was analyzed from the point of view of the manager‚ Mr. Andy Wong. II. Objectives * To offer new sets of products to the market. * To seek for a particular channel that would support the organization in project implementation. * To develop projects in order to increase sales. III. The Problem How should the management develop its products
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3M Optical System Managing Corporate Entrepreneurship Andy Wong ( manager of the OS business unit): how managing the formal approval process of the Authorisation for Expenditure – minimizing the risk of kill ideas- presented by his team? Informal channels: seeking support from mentors higher in the organization but this option has to be used carefully and not often. Restructure the project: carrying on within the unit. Paul Gueheler (vice president of SSSD) is worried about OSunit. His
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Assignment (Case Study – 3M optical systems) 1． Consideration from the point of view of Andy Wong First of all‚ if I were Andy Wong‚ I would approve the expenditure plan in order to challenge the latest computer privacy screens again. That is why there are mainly three reasons. (1) First‚ I think we have some advantages to succeed in this new market. For example‚ we have two strong distribution channels‚ like COSD and DSMD. Or we can utilize various specialists who work for 3M and have variety of technical
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In deciding how to handle the authorization for expenditure‚ Wong should fund it within his own unit by outsourcing. Restructuring the project so it can be done within the unit‚ without seeking approval through either formal or information systems‚ is the best option. There is somewhat of an idea and plan here‚ and much time and money has already been spent to have the proposal be completely rejected. Postponing the project is not an option as competitors will most likely have the market saturated
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3M Corporation Company Background: The Minnesota Mining & Manufacturing Corporation (3M) was founded in 1902. It reported sales revenues of $16.7 billion during the year 2000. These revenues came from 3M ’s six business divisions: industrial; transportation‚ graphics‚ and safety; healthcare; consumer and office; electro and communications; and specialty materials. All business divisions were profitable in 2000. The same year‚ the company made more than 60‚000 products and about $5.6 billion sales
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3M Should Paul Guehler approve the Authorization for Expenditure for the new privacy screen if Andy Wong sends it up to him? First two attempts of Wong’s team to launch new product crushed. First of all‚ it can be because of false assumptions (“dangerous assumptions”) that were made by team. That’s why we can conclude that level of uncertainty for new security screeen is rather high and Optic System doesn’t see all opportunities and threats. There is no relevant marketing research for new product
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correctly configured‚ a computer can be made to represent some aspect of a problem or part of a system. If a computer configured in this way is given appropriate input data‚ then it can automatically solve the problem. The development of technology‚ (in terms of computing)‚ have unexpectedly alter the means of making the world a better place to live into something far greater. From old to modern computing systems‚ things have become more convenient and accurate of tracking progress‚ communication‚ etc
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Creating optical illusions is an art in itself. And portraying an optical illusion into an aesthetically pleasing work of art requires a fair bit of sense and sensibility. Expressing your artistic skills through illusions calls for the stroke of genius. Literally. In today’s post featured artists have shown their mastery of artistic shapes and colors to produce enlightening as well as scary optical illusions. The post also includes some awesome 3D optical illusions and Jesus optical illusion pictures
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