3M Should Paul Guehler approve the Authorization for Expenditure for the new privacy screen if Andy Wong sends it up to him? First two attempts of Wong’s team to launch new product crushed. First of all‚ it can be because of false assumptions (“dangerous assumptions”) that were made by team. That’s why we can conclude that level of uncertainty for new security screeen is rather high and Optic System doesn’t see all opportunities and threats. There is no relevant marketing research for new product
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3M Optical Systems: Case Brief As Andy Wong‚ how would you handle the authorization for expenditure for the re-launch of the privacy screen? As Andy Wong‚ I would take the proposal to one of my senior-level mentors for support. The OS unit has already tried and failed three times with the microlouvered filter and high level support would benefit both Wong and Guehler in this case. If Guehler sees that other areas of 3M are in support of the authorization for expenditure‚ then he will not have
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3M Corporation Company Background: The Minnesota Mining & Manufacturing Corporation (3M) was founded in 1902. It reported sales revenues of $16.7 billion during the year 2000. These revenues came from 3M ’s six business divisions: industrial; transportation‚ graphics‚ and safety; healthcare; consumer and office; electro and communications; and specialty materials. All business divisions were profitable in 2000. The same year‚ the company made more than 60‚000 products and about $5.6 billion sales
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Aherne-Williams Fibre-Optic Telecommunications Systems: Fibre-optic telecommunications is simply a method of transmitting information from one place to another extremely fast. This is done by shooting pulses of light through an optical fibre. Creating the optical signal involving the use of a transmitter‚ relaying the signal along the fiber‚ ensuring that the signal does not become too distorted or weak‚ receiving the optical signal‚ and converting it into an electrical signal. An optic-fibre is a small
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3M Optical Systems: Managing Corporate Entrepreneurship I. Point of View The case was analyzed from the point of view of the manager‚ Mr. Andy Wong. II. Objectives * To offer new sets of products to the market. * To seek for a particular channel that would support the organization in project implementation. * To develop projects in order to increase sales. III. The Problem How should the management develop its products
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1 Unit – 4 Engineering Physics OPTICS Dr. V.P.N. Padmanaban M.Sc.‚ Ph.D.‚ Associate Professor 1. Interference Interference of light waves is a superposition phenomenon. This phenomenon was first described by Thomas Young in 1801. It provided strong evidence for the wave theory of light. In Young’s interference experiment‚ an incident monochromatic light is diffracted by a slit in the first screen‚ which then acts as a point source of light that emits semicircular wavefronts. It is
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Fibre Optics Technology over the past century has advanced greatly. Fibre optics however is being utilized since more than a hundred years. Optical fibre is a model that has evolved greatly over time. From guided transmission lights experiments to lasers and light emitting diodes (LED)‚ and to dense wavelength-division multiplexing (DWDM)‚ the area under which optical fibre can be used has expanded. One of the modern and commonly used applications
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1. List the basic elements of a Fiber-Optic communication system • A fiber optic transmission strand that can carry the signal. • A source of invisible infrared radiation modulated to impress digital data or an analog signal on the light beam. • A photosensitive detector to convert the optical signal back into an electrical signal at the receiver. • Optical connectors at the light source-to-cable interface and at the cable-to-photo detector interface. 2. List Five advantages of an optical
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Fiber Optics Assignment Many modern medical materials and equipment work on a principle which is beyond the capacity of human transducers. Comment and discuss the working principles of an endoscope‚ uteroscope or a rectoscope showing the illuminating path‚ the image path‚ transmission path and the liquid transfer or operating instrument ducts‚ showing the position of suitable valves. This will therefore explain how light travels through an optical fibre and show how such
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In deciding how to handle the authorization for expenditure‚ Wong should fund it within his own unit by outsourcing. Restructuring the project so it can be done within the unit‚ without seeking approval through either formal or information systems‚ is the best option. There is somewhat of an idea and plan here‚ and much time and money has already been spent to have the proposal be completely rejected. Postponing the project is not an option as competitors will most likely have the market saturated
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