dealing with our entry strategy into China. We can define Intellectual property rights as the property that is the product of intellectual activity‚ hence‚ we can classify them into three distinctions; patents‚ copyright and also trademarks (Cronk‚ Hill and Wickramasekera 2011‚ pp 258-262) . •Patents are a legal device that grants the inventor of a new product or process exclusive rights for a defined period to the manufacture‚ use or sale of the invention. (Our products designs/prototypes‚ manuals
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Intellectual property is divided into two categories: 1. Industrial property‚ which includes inventions (patents)‚ trademarks‚ industrial designs‚ and geographic indications and 2. Copyright‚ which includes literary and artistic works such as novels‚ poems‚ plays‚ films and musical works etc. According to the TRIPS Agreement‚ the Intellectual Property has been classified into-Patents‚ Industrial Designs‚ Trade Marks‚ Copyright‚ Geographical Indications‚ Layout Designs of Integrated Circuits
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strengths and weakness Amgen first went after product patent‚ the strongest type of patent. But Amgen knew that it would be very difficult to get the product patent because it did not pass the test of “non-obviousness in the light prior art”. Therefore they also went after process patent. Now to increase the protection‚ Amgen also patented the starting material that is needed to produce EPO protein i.e. host cell and its vector. Strengths of product patent: • Provide best possible protection i.e. firm
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emgs presentation June 2007 CEO Terje Eidesmo NFF – Seismic Day Oslo Disclaimer This quarterly presentation includes and is based‚ inter alia‚ on forward-looking information and statements that are subject to risks and uncertainties that could cause actual results to differ. Such forward-looking information and statements are based on current expectations‚ estimates and projections about global economic conditions‚ the economic conditions of the regions and industries that are major markets
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Competency Model: An Internally Developed Solution • 133 3M’S LEADERSHIP COMPETENCY MODEL: AN INTERNALLY DEVELOPED SOLUTION Margaret E. Alldredge and Kevin J. Nilan This article describes the development of an executive-level global competency model at 3M. The work on this model was completed in partnership with the company’s top executives and a global team of in-house professionals. The competency model itself consists of 12 competencies and generalizable behavioral anchors for each competency. The
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Second Group Assignment Course: Name of the Faculty: Subject : Product and Brand Management Group Number : 30 Group Members: 1. Please identify 2 cases of "Innovative Brand Building" at the ground level(below the line marketing activities). Ans. Eureka Forbes is example of one of the best brand made by below the line marketing activities. Eureka Forbes was born in 1982 ans is a part of Shapoorji Pallonji Group
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value reaching US$50 billion.[4] The government started to encourage the growth of drug manufacturing by Indian companies in the early 1960s‚ and with the Patents Act in 1970.[5] This patent act removed composition patents from food and drugs‚ and though it kept process patents‚ these were shortened to a period of five to seven years. The lack of patent protection made the Indian market undesirable to the multinational companies that had dominated the market‚ and while they streamed out Indian companies
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Introduction to 3M 3M is a $31 billion diversified science-based technology company with a global presence and the following business groups: Consumer‚ Electronics and Energy‚ Health Care‚ Industrial‚ and Safety and Graphics. These five business segments bring together combinations of 3M’s 46 unique technology platforms to produce various products‚ driving innovation and providing for efficient sharing of business resources. With operations in more than 70 countries — and 55‚000 products sold across
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2012‚ Apple won more than US $1 billion in a massive US court victory over Samsung‚ one of the biggest patent cases in decades – a verdict that could have huge market repercussions. A jury in San Jose‚ California awarded US $1.049 billion to the US tech giant‚ according to court documents. But analysts said the damages could be tripled because jurors found Samsung “willfully” infringed on patents. The decision was appeared to be an overwhelming victory for Apple but it was not immediately clear
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Week). The lack of innovation and inevitable loss in revenues due to expiring patents was a huge concern for Pfizer. Per Catherine Arnst‚ “Due to other patent expirations‚ Pfizer is facing a loss of more than 70% of its 2007 revenues by 2015‚ and there are no equivalent blockbusters in its development pipeline” (Bloomberg Business Week). Wyeth has established themselves as a profitable pharmaceutical company that held patents on specific biologic drugs‚ consumer health products (Centrum vitamins)‚ animal
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