[pic] 行銷管理與顧客分析 2012/1/31 Pfizer’s Lipitor new strategy for patent expired NTU EMBA 100B Paul‚ Wai-Hou Chan 陳惠濠 Table of Contents I. Introduction II. About Lipitor (Atorvastatin) III. Pfizer’s strategy IV. Patients seem to benefit from Pfizer’s new strategy V. Potentially profitable for retailers VI. Pfizer after Lipitor VII. Is Pfizer’s Lipitor strategy working? VIII. Wholesaler Profits: Brand vs. Generic drug IX. Pfizer is hoping to sell Lipitor to
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subsidiary. The U.S. government plays no part in promoting licensing in particular sectors. The U.S. system of patents and trademark licensing is highly developed and many licensing arrangements are possible between U.S. and foreign companies. Companies themselves may use licensing to tap into the domestic market expertise of U.S. companies but the disadvantage would be that companies may find the patent application and defence process to be expensive and time consuming and that licenses are subject to U
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Slack PATENT Case study Turmeric is a tropical herb grown in East India‚ and the powdered product made from the rhizomes of its flowers has several popular uses worldwide. Turmeric powder‚ which has a distinctive deep yellow color and bitter taste‚ is used as a dye‚ a cooking ingredient‚ and a litmus in a chemical test‚ and has medicinal uses as well. In the mid-1990s‚ this product became the subject of a patent dispute with important ramifications for international trade law. A U.S. patent on turmeric
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Under Intellectual Law‚ we have patents‚ trademarks‚ copyrights‚ and trade secrets. This law provides assurance for authors and inventors they will receive proper compensation for their work. In the U.S. Constitution‚ Article I‚ Section 8‚ it addresses Congress’s ability to regulate copyrights and patents. The Commerce Clause gives them their power to regulate trademarks. There is an Intellectual Property Enforcement Team within the USPTO. Because patents are only valid in the United States
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In how smart are animals? The author Dorothy Patent‚is informing the audience because‚ she is trying to inform us about how animals may or may not be intelligent. She said that animals may be intelligent because in one of the stories of animal intelligence is about a girl how hot stuck in a snow drift and her neighbor dog came and polled her out of the snow drift. Another example of animal intelligence is clever hans‚clever hans was a horse trained to do work problems by a retired teacher. Hans
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Improvement of an Automotive Claims Process at Flat Town Insurance Introduction Chris Donn‚ Manager of Claims Processing at Flat Town Insurance (FTI)‚ was thinking about the upcoming Kaizen event to improve claims processing. Chris oversaw four departments in Claims Processing: Automotive Claims; Home Owners’ Claims; Business Claims; and Injury Claims. FTI’s new CEO‚ Pat Jones‚ had developed and championed a new Lean Initiative not long after taking over. After achieving substantial improvements
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isingWhy Ads Work Suite 301 641 W. Lake Street Chicago‚ IL 60661 P 80A0.634.4941 F 800.998.0854 info@learningseed.com www.learningseed.com Why Ads Work Page i of 8 Why Ads Work Legal Niceties The Video Copyright © 1996 Learning Seed. This video program is protected under U.S. copyright law. No part of this video may be reproduced or transmitted by any means‚ electronic or mechanical‚ without the written permission of the Publisher‚ except where permitted by law. This Teaching
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Develop a versatile invention business plan for use by invention hunts‚ licening agents‚ engineers‚ provisional patents‚ etc. See actual examples. Overview As an experienced inventor‚ I’ve learned that an idea is not perceived as a viable business opportunity until it can be effectively communicated on paper (or any other readable format). No matter how great your idea is‚ most people expect that you have it written down. When I was new to inventing‚ I had no idea what that meant. I searched
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intellectual property lawyer‚ Chicago patent attorney‚ Chicago trademark attorney‚ Chicago copyright attorney Chicago Intellectual Property Lawyers and Licensing Agreements In Chicago‚ intellectual property lawyers help their clients with a variety of issues‚ ranging from obtaining patents to fighting trademark infringement. These attorneys are skilled with all aspects of intellectual property law‚ from filing initial paperwork with the United States Patent and Trademark Office to protecting their
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since the computer software industry began during the mid-1970’s with the personal computer revolution‚ using intellectual property rights (IPR) to protect software has been controversial. Presently‚ software can be protected using both copyright and patents. The issue of software patentability is particularly contentious. On one side there are the large‚ mainly U.S. based corporations‚ such as IBM‚ Microsoft and Apple‚ who dominate the software market and have traditionally been are advocates for strong
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