PESTEL ANALYSIS OF EUROPEAN BREWING INDUSTRY Political * Government organising public events in order to make public aware about the effects of alcohol consumption on the health. * Government is imposing restrictions on consumption of beer and alcohol products. * If anyone is influenced by alcohol in doing crime they are fined with high penalty. This initiative taken by the government was one of the reasons that transformed the buying behaviour of European market. Though would be classified
Premium Alcoholic beverage Brewing Beer
Executive Summary 3M Singapore controls many market leading brands in their various markets‚ such as Post-It®‚ Scotch® Tapes‚ Scotch-Brite® and Command™. In this report‚ we will be focusing on the brand – Command™. We aim to address the problem of the erosion of Command™’s competitive advantage in its increasingly competitive industry by providing improved/new BTL strategies which Command can undertake. Based on our survey‚ there are 2 interesting findings which we aim to tackle through our recommendations
Premium Brand Advertising
50‚000 Products but 3M Still Searching for Growth According to Mr. Thulin‚ 3M’s CEO‚ “.‚ is trying to maintain 3M’s reliable profitablitly while giving sales growth a bit more zip.” 3M has a vast product line already so in order for Thulin to increase profit even more he is going to have to be innovative and come up with several strategic plans. On the business side‚ he is going to have to see what products are not reaching the target sales growth and maybe sell them off to another company and
Premium Strategic management Management Marketing
PESTEL Analysis for Coke Coca-Cola is recognized as the world’s most valuable brand. Political * Firstly we should mention that Coca Cola is a manufacturer and distributer of drinks and syrup that fall under a variety of food laws‚ mainly the FDA (Food and Drug Administration). If those standards (may differ strongly) are not met‚ potential fines may apply. The FDA ensures and certifies that ingredients meet the laws globally. * Changes in laws‚ especially new tax laws or tax rate changes
Premium Coca-Cola Cola
PESTEL analysis Political/Legal Environment Over the past several years‚ there has seen a plethora of patent lawsuits within the smartphone industry. In the highlycompetitive environment‚ manufacturers of handsets have been aggressive in protecting their intellectual properties by suingcompetitors by claiming infringements on patents. For example‚ in March 2010‚ Apple sued HTC for allegedly infringing on20 Apple patents (Weil‚ 2010). Apple also sued Nokia in 2010 for similar patent infringements("Patent
Free Unemployment Macroeconomics
specialization in tapes and adhesives are 50%-60% division turnover and abrasives are 40%-50% ■ Access to experience and knowledge pool of the worldwide organization and profiting from close connection in the marketing strategies of over 50 divisions in 3M ■ Natural fit with the culture of the Special and Niche categories ■ Groomed employees grow and develop to become product experts Weakness ■ IBD had not concentrated on the MRO segment because it was fragmented with slight brand loyalty ■ Sales
Premium Marketing Sales Customer service
3M Should Paul Guehler approve the Authorization for Expenditure for the new privacy screen if Andy Wong sends it up to him? First two attempts of Wong’s team to launch new product crushed. First of all‚ it can be because of false assumptions (“dangerous assumptions”) that were made by team. That’s why we can conclude that level of uncertainty for new security screeen is rather high and Optic System doesn’t see all opportunities and threats. There is no relevant marketing research for new product
Premium Management Motivation
plays very crucial role. In this external environment there are several forces which affects company’s decision making policies very deeply and political‚ economic‚ social‚ technological‚ environmental and legal are those main forces (according to the pestel model). So we will analyse how these forces affects working and decision making of Maruti Suzuki. POLITICAL FACTORS: - As Maruti Suzuki is an automobile company various govt. policies regarding export duties‚ taxes‚ labour laws‚ tariffs affects
Premium Economics Decision making Inflation
3M CASE STUDY Q1) Conservative Approach: Three Product Concepts * Mandate from management * Should not risk new process; Dunlop may use “revolution” against new method * Need to validate method at least once before basing major strategic decisions on it. * Not enough data yet to make such a drastic recommendation * Three concepts appear very promising and are enough of a “success” already. Radical Approach: New Business Unit Strategy * Team was charged with finding breakthroughs;
Premium Marketing research Marketing Innovation
Belgium PESTEL Political Belgium is a politically stable country. The government type of Belgium is parliamentary democracy under a constitutional monarchy. Belgium achieved independence in October 4‚ 1830. The constitution was drafted in 1830‚ approved by congress and was enforced in 1831. In 1993‚ Belgian government consolidated a version of constitution by incorporating all previous versions in 1993. King Albert II is the chief of the state. Head of the government is the Prime minister
Premium Belgium European Union Constitutional monarchy