Harvard Business School “Customer Centric Global Branding: Lessons from Latin America” Rohit Deshpandé‚ Harvard Business School rdeshpande@hbs.edu Global Branding Conference Koc University Istanbul 22 June 2010 © 2007 rdeshpande@hbs.edu 2010 Harvard Business School The “Provenance Problem” When “made in (emergent country)” doesn’t help: Made in Brazil Made in Russia Made in India Made in China B.R.I.C. or Kenya or Turkey or Vietnam © 2007 rdeshpande@hbs.edu 2010 Harvard Business School
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Alternative Energy Sources Fossil fuels will not last forever. If the human race wishes to continue to live the way we do‚ then we have to look at alternative energy sources such as: geothermal‚ nuclear‚ solar‚ wind‚ and hydroelectric energy. Alternative energy sources are not without faults‚ but along with faults‚ there are benefits and solutions to the issues. Geothermal energy is a well-proven energy resource that can be used to provide both heat and electricity. Geothermal energy is very
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Alternative Fuels – Data By: Denise Claire Tan Yet Nee Structure and physical properties of Molecules Nowadays‚ there are a lot of alternative fuels which have discovered by human beings in order to replace the depleting non-renewable fossil fuels supply. In fact‚ organic chemistry has successfully proved that organic compounds can be served substitution of fossil fuel supply. The structure and physical properties of organic molecules are characteristics that aid them to become useful fuels
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activities that involves the firms one or more marketing mix decisions across national boundaries. At its most complex level‚ it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe. Branding in developing countries: Opportunities: developing countries are the big markets due to the high number of population that make it a target and attractive by the firms from developed countries. Such companies should build up their presence‚ new
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Institution Effects of Action in Processing Cases Alternative Dispute Resolution (ADR) also known as additional dispute resolution‚ is a name given to the various methods employed to resolve disputes that do not involve a courtroom trial. Individuals and organizations recognize the financial cost and divisiveness of courtroom trials and hence resort to alternative dispute resolution as a means of solving disputes. Many times‚ lawyers discourage their clients
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Vinegar as Alternative Battery An Investigatory Project Presented to The Faculty of the High School Department Surigao Education Center Km. 2‚ Surigao City _______________________________________________ In Partial Fulfillment of the Requirements in Physics IV _______________________________________________ By: Edradan‚ Dhaniel Jefferson Yaun‚ Mary Allyssa Concon‚ Leonel Galos‚ Jancirfil Jimena‚ Rimar Villarojo‚ Kerr March 2013 APPROVAL SHEET Vinegar as Alternative Battery Prepared &
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1990’s‚ Tata Steel was Asia’s first and India’s largest integrated steel producer in private sector. In 2003‚ Tata Steel declared a turnover of Rs 98.44 billion with a profit after tax of Rs 10.12 billion. Q1. Discuss the reasons for aggressive branding and marketing by Tata Steel of its products in early 2000’s? 1. The first reason was to reduce the dependence of Tata Steel on the external environment. The profitability of steel industry in India is strongly linked to variations in business
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As the new CEO of David Jones‚ it is recommended that Zahra reinforces internal branding‚ leadership capabilities and undertakes a re-evaluation of David Jones’ company culture and employee skills to restore organisational stability and a favourable public image. Reinforcing Internal Brand to Restore Image One of Zahra’s primary concerns should be to ameliorate the damage of McInnes’ actions on the integrity of the David Jones brand in the public eye. This is a critical organisational behaviour
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FTX4086F ALTERNATIVE INVESTMENTS TIME: 180 MINUTES 4 June 2012 MARKS: 140 PLEASE READ THE FOLLOWING INSTRUCTIONS CAREFULLY: 1. PLEASE DO NOT TURN THIS PAGE OVER UNTIL INSTRUCTED TO DO SO. 2. Ensure that your name and student number appears on the cover of each Answer Book. Please complete this before the test commences. 3. Each Section is to be answered in a separate answer book and the answer book must be clearly marked. 4. All Answers must be done in ink‚
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Global Branding and Advertising - INDEX 1. EXECUTIVE SUMMARY...................................................................................... 2 2. SITUATION ANALYSIS ...................................................................................... 2 2.1 The Company Profile 2.2 The Heineken Brand 3. SWOT ANALYSIS................................................................................................ 7 3.1 Strengths 3.2 3.3 Opportunities Weaknesses 7 8 8 9 2 4 3
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