Bajaj Auto Index 0 Objective (pg no1) 1 Introduction (pg no 1) 2 History (pg no 2) 3 Entry Barriers(pg no 2) 4 SWOT Analysis (pg no 3) 5 Porter’s Analysis (pg no 4) 6 Managerial Style(pg no5) 7 Hierarchy( pg no 6) 8 HR Practices(pg no 7 ) 9 Business Stratergies(pg no 8) 9a‚ Marketing Strategies (pg no 8) 9b‚ Other Strategic Issues (pg no 10) 10 Cost effective and Environmental strategies (pg no 12) 10a‚ Conservation of energy (pg no 12) 11 Community leadership programmes (pg no 13)
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Bajaj Auto Limited Vision & Mission Bajaj doesn’t have a straight vision or mission statement. They define it in terms of brand identity‚ brand essence (derived from mission) and brand values. Bajaj’s Brand Identity Bajaj’s Brand is the visual expression of its thoughts and actions. It conveys to everyone Bajaj’s intention to constantly inspire confidence. Customers are the primary audience for Bajaj’s brand. Indeed‚ our Brand Identity is shaped as much by their belief in Bajaj as
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against each question. Case Study Read the case carefully and answer the following questions: 1. “During the 1980s‚ BAL was the undisputed scooter king.” Examine the factors that‚ according to you‚ contributed to the near iconic status of the Bajaj/Chetak brand? (16 marks) < Answer > “By early 2000s BAL lost its title of India’s largest two-wheeler company.” Was BAL unprepared for the challenges particularly with respect to consumer satisfaction‚ technological innovation‚ competition etc.? Justify
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BAJAJ CASE STUDY 1. What challenges confronted BAL and which were of its own making? In 1980s‚ the government’s impact was the most challenging factor confronting BAL. It witnessed an increase in both foreign and domestic competitors because of the Indian government’s permission of foreign technology and local manufacturing capacity expansion. Accordingly‚ Japanese products were more preferred than domestic brands due to its durability and eye-catching design. Apart from Yamaha‚ Suzuki‚ and Piaggio
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3. Sociocultural forces Besides‚ there are problems that faced by BAL when BAL need to do advertising and promotion. The existence of 15 different languages in India meant that the same commercial could not always be used throughout India. 4. Competitors TVS Manufactured mopeds and motorcycles and had an equity collaboration with Suzuki for motorcycles. Escorts Manufactured motorcycles in a technical collaboration with Yamaha. Kinetic Manufactured both scooters and mopeds
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6 Legal: 4 2 Bajaj Auto LTD: Company Overview 5 3 SWOT Analysis of Bajaj Auto Ltd. 6 3.1 Bajaj Auto Limited: Strengths 7 3.1.1 Strong market share 7 3.1.2 Robust brand recognition 7 3.2 Bajaj Auto Limited: Weaknesses 8 3.2.1 Vehicle recalls impacting the company’s reputation 8 3.2.2 Labour dispute affecting production 8 3.3 Bajaj Auto Limited: Opportunities 9 3.3.1 Growing two wheeler market in India 9 3.3.2 Launch of new vehicles expands the company’s product portfolio 9 3.4 Bajaj Auto Limited:
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THE 4 P’s OF MARKETING 1 MARKETING THE SONY PLAYSTATION 3 Garret England AIU THE 4 P’s OF MARKETING 2 ABSTRACT In this report Garret will be going over the “Four P’s” of marketing the Sony Playstation 3. He will tell why this product interests him and how important the price and place of purchase are of marketing this product. He will also be going over how the product would be promoted and how to attract customers
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Presentation Overview COMPANY HISTORY HUMAN RESOURCE MANAGEMENT PRODUCTION AND QUALITY CONTROL RESEARCH AND development Bajaj eco spirit MARKETING STRATEGIES FINANCIAL Overview SWOT ANALYSIS FUTURE GOALS local community development recognition conclusion BIBLIOGRAPHY Company History : Company History Bajaj History : Bajaj History On November 29‚ 1945 Bajaj Auto came into existence as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers
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BAJAJ AUTO LTD November 14‚ 2009 Project On Bajaj Auto Limited Submitted by Team TiTanS -Amit Sheth -Anand Dube -Darshna Chande - Mrinal Kaul -Subrato Das -Vinay Chaudhary Page 1 of 23 1 BAJAJ AUTO LTD November 14‚ 2009 Index 1.0 Introduction 2.0 PRODUCT PORTFOLIO. 2.1 Product life cycle of the various products. 2.2 A BCG Matrix of Various products. 3.0 Key Brands – Top Three in terms of volume and revenue 3.1 Bajaj Pulsar. 3.2 RE (3 Wheeler). 3.3 Discover. 4.0 Positioning of
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PROJECT FILE ON BAJAJ AUTO Submitted to Submitted by Class MBA-1(B) Roll No. Summary: The Bajaj Group was founded in 1926 by Jamnalal Bajaj and now consists of 27 companies. In 1945‚ Jamnalal Bajaj had formed M/s Bach raj Trading Corporation Private Limited‚ the flagship company‚ to sell imported two-wheelers and three-wheelers. The company acquired license from the government in 1959 to manufacture these vehicles and went public the next year. By 1977‚ the company saw its plant
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