com/locate/smr Branding athletes: Exploration and conceptualization of athlete brand image Akiko Arai a‚ Yong Jae Ko a‚*‚ Stephen Ross b a b University of Florida‚ United States University of Minnesota‚ United States A R T I C L E I N F O A B S T R A C T Article history: Received 21 December 2011 Received in revised form 26 April 2013 Accepted 27 April 2013 Available online 14 June 2013 In this study‚ the current issues of athlete brand management are discussed and the construct
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manufacturer (Procter and Gamble‚ or P&G) and a retailer (Wal-Mart). Both major players in their industries‚ P&G and WalMart found a way to leverage on information technology by sharing data across their mutual supply chains. The resulting channel has become more efficient because channel activities are better coordinated. There are reduced needs for inventories with increased sales by focusing on selling what the customers want. All in all‚ the supply chain between P&G and Wal-Mart has adopted a much
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Name: Eyad Jalal Class Name: COM1102 Submission Date: 5/15.2011 I have chosen to write about the short story "A&P." The story takes place in 1961 in a small town of New England‚ which has a small grocery store named A&P grocery store. The town contains very less population. From the setting‚ I came to a conclusion that the town was a very low maintenance town where everybody knows everybody (very tight community) with mostly old school beliefs and structures (religious beliefs‚ dress code‚ ethical
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Brandon Jones Mr. Collick English 2-C 4/26/12 Huey P. Long: Rise to Power I. Thesis: There are many inspirational leaders of United States such as George Washington and Ben Franklin‚ but none of them were ever more brilliant than Huey P. Long II. A. Early Life a) Birth b) School c) As a teenager d) College III. B. Adulthood a) Salesman b) Marriage c) Lawyer III. C. Political Office a) Railroad Commissioner b) Election c) Election Results
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Case study: Dell Computer Corporation Number of words: 2352 Introduction Dell Computer Corporation is one of the most famous computer brands in the world‚ and relies on its unique development and management model that occupies the large number of PC sales volume in a long term period. Dell Computer Corporation can be successful and lead the PC sales industry‚ because of the simple vision and business concept- the personal computer could be built to order. Through the build-to-order strategy customers
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Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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application of all language rules to aspects which do not require those rules Reconstructive memory – the act of remembering is influenced by various other cognitive processes Schema – a predetermined mental representation of a certain idea or concept 4. Egocentrism – “Today I went to the fire station and I learned all about the things that firefighters do. The teacher yelled at me and said I was too loud but I was talking in my outside voice because we were outside. I don’t know why she yelled at
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Background – The evolution of P&G Pampers | The Pampers Diaper‚ an invention that has revolutionized child care‚ was first invented by Victor Mills‚ an American chemical engineer working for the Procter & Gamble Co. Since conception‚ Pampers have ensured constant innovation to meet the child care needs of the changing era. Hence‚ diapers have undergone several design changes. The early diapers were bulky‚ heavy and required the use of pins to hold it in place. This is in contrast with
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“A&P” by Updike (1961)‚ is a short story about a young man named Sammy who worked at the checkout line at a Grocery Store. One summer afternoon as stands behind the third check-out slot he notices three girls walking into the store wearing only their bathing suits. As the girls make their way through the aisles he notices everything about them‚ the way they carry themselves and the confidence each of them emit. He quits his job because of how the manager refer to the girls as embarrassing him and
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In the book Messiah of the Masses by Glen Jeansonne he depicts Huey P. Long as a very intelligent person with pretty good ideas who is also very dishonest and narcissistic. Jeansonne is a very intelligent man with numerous books under his name. He was born in New Orleans but grew up in New Roads where he graduated as Valedictorian at Poydras High School in 1964.He continued his education at ULL and he went on to acquire his Doctorates at the University of Florida. In addition to books he published
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