Coke and Pepsi are the main pieces of this market. They struggle for over a century to conquer the number one position in the market‚ competing fiercely in last few years‚ following each one’s strategic decisions. Nevertheless‚ something seems to threaten the profitability of these two giants. The increasing share of non-carbonated soft drinks seems to be able to decrease the high margins that once ruled in the CSD’s industry. In this sense‚ what will the future of Coke and Pepsi be? How will
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jacob stevens P R I S O N S O F T H E S TAT E L E S S The Derelictions of UNHCR T here are currently over 20 million people ‘of concern’ to the office of the United Nations High Commissioner for Refugees. Just over half of those are internally displaced or stateless‚ with 8 million having fled across an international border. Established in 1950‚ unhcr was charged by the 1951 Convention relating to the Status of Refugees with the protection of their interests: full political and economic rights in
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Stock Operations management: Stevenson Operations management: Stevenson Supply Chain Management: Sunil Chopra & Peter Meindl Supply Chain Management: Sunil Chopra & Peter Meindl Supply Chain Management 3 Chapter 1 Understanding the Supply Chain 4 Supply Chain Management Adel Abou Heneidy Supply-chain is a term that describes how organizations (suppliers‚ manufacturers‚ distributors‚ and customers) are linked together • What is Supply Chain (Value) Management? “ SCM is a set of approaches
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1. PepsiAmericas In 2000 PepsiAmericas merged with Whitman Corp and became the second largest Pepsi bottler of the United States. On the 1st of March 2010 PepsiAmericas became a division of PepsiCo’s‚ Pepsi Beverages Company. Today PepsiCo makes $60 billion in revenues and has 285‚000 employees. PepsiAmericas chose to implement a PeopleSoft ERP solution to increase the profitability of the company. The core ERP components helped PepsiAmericas to improve its business by establishing a complete
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PEPSI COLA 1. Introduction to cross-cultural advertising Cross cultural advertising means more than translation. The language‚ style‚ colors‚ numbers and symbols of advertising are all important factors to be considered. To outsource cross cultural marketing to a professional located in the intended target market is an effective way to broaden your global business. Cross-cultural
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Background Established in 1965 PepsiCo created in 1965 through the merger of Pepsi-Cola and Frito-Lay In 1997‚ publicly traded company to focus PepsiCo on food and beverages. The world’s largest snack and beverage company in 2006 In 2006‚ PepsiCo has approximately $35billion net revenue The company is broken into four business divisions: ◦ Frito-lay North America Frito-Lay North America manufactures‚ markets‚ sells and distributes salty and sweet snacks. Products manufactured and
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Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
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During WWII Coke was able to establish itself in the European and Asian markets with the help of the government because it was being sold to the American troops in those regions Weaknesses: 1. Coke’s imagine could not compete with Pepsi’s “Pepsi Generation” campaign because it was perceived as being one of small town and outdated 2. Business relationships with bottlers have not been standardized 3. Carbonated drinks faced completion of “new age” drinks. Opportunities: 1. Quick
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CONTENTS Introduction ................................................................................................................................... 1 Coca Cola versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca Cola vs Pepsi De-Positioning .......................................................................... 3 Critical Analysis .............................................................................
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PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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