seize this precious opportunity to satisfy our curiosity about the world. In fact‚ three of us are using Apple iPhone (i.e. iphone3G‚ iphone3GS and iphone4) and we are definitely the smartphone users who have clear understanding of the functions and specifications of the current existing products in the smartphone industry. Since all of us have great interest in participating in this project‚ in which we can deeply analyze this current situation of this industry and apply knowledge and theories
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Comparison between Apple and Samsung Mention to smartphones‚ the first two brands flashing into my mind are Apple and Samsung. The top five smartphone vendor market share in 2011 is 17% for Samsung and 18.8% for Apple. In 2012‚ they become 30.4% and 16.9%. These two leading IT companies do compete in some other products‚ such as desktops and laptops. However‚ the fiercest competitive product is smartphone because both of them own their own advantages. We can figure out their emphasis and strategy
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Science Journal of Sociology & Anthropology ISSN:2276-6359 http://www.sjpub.org/sjsa.html © Author(s) 2012. CC Attribution 3.0 License. Research Article Published By Science Journal Publication International Open Access Publisher Volume 2012‚ Article ID sjsa-289‚ 7 Pages‚ 2012. doi: 10.7237/sjsa/289 Moodle Adoption at the University of Zambia: Opportunities and Challenges Pilate Chewe (Mr.) Acquisitions Librarian University of Zambia Email: pchewe@unza.zm Eness M. Miyanda Chitumbo
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The threat of potential new entrants (Low) High capital is required to enter into the mobile industry. It is difficult to start up in an industry where the existing firms already operate on cost and differentiation strategies (Chan et al‚ 2011‚ p.12). However‚ with the commoditization of parts‚ finding vanilla solutions for a simple alternative product might be possible. Differentiation‚ however‚ is another story. New entrants would have issues with overcoming patent issues if they didn’t plan
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In Smartphone Market‚ It’s Luxury or Rock Bottom By CHRISTOPHER MIMS Feb. 1‚ 2015 8:53 p.m. ET (WSJ) For Apple Inc. and Xiaomi‚ the Chinese smartphone maker often described as the “Apple of China‚” it is the best of times. For most of the companies’ competitors‚ not so much. In December‚ Xiaomi became the world’s most valuable tech startup‚ worth $46 billion. And last week’s blowout quarterly results for Apple were credited to just about everything—from consumers’ lust for big phones to Chief Executive Tim
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Samsung 03-12-12 Case Study – Strategic Management Contents 1. What are Samsung’s Business Model and CVP (customer value proposition)? (30 marks) 3 Samsung Business Model – Canvas 3 Key Partners of Samsung 3 Key activities of Samsung 3 Key Resources 3 Cost structure 3 Revenue screams 4 Value Proposition 4 Customer relationships 5 Channels 5 Customer segments 5 Business Model Assessment: 5 Customer value proposition – Samsung 6 2. What are Samsung’s Dynamic Capabilities
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Stack Executive Summary Samsung enjoys a competitive advantage due to leadership and strength in four key areas: cost leadership‚ superior products‚ research and development‚ and unique company culture. While these fundamental ingredients have led to Samsung’s domination of the memory industry‚ Chinese companies are threatening this position and attempting to enter the legacy product market by offering low prices to capture market share. In response to this threat‚ Samsung should: (i) cut prices
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I. Positioning Statement Samsung embodies style and technology for the young professional‚ with its cutting edge design and superior connectivity features. Samsung’s positioning statement is one that asserts its differentiation vis-à-vis other mobile phone providers. In the local market where myriad choices abound‚ Samsung’s sleek exterior design‚ accompanied by its selection of soft and hard features‚ render it an optimal purchase for the young‚ technologically updated professional. II. SWOT
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PESTEL analysis Political/Legal Environment Over the past several years‚ there has seen a plethora of patent lawsuits within the smartphone industry. In the highly competitive environment‚ manufacturers of handsets have been aggressive in protecting their intellectual properties by suing competitors by claiming infringements on patents. For example‚ in March 2010‚ Apple sued HTC for allegedly infringing on 20 Apple patents (Weil‚ 2010). Apple also sued Nokia in 2010 for similar patent infringements("Patent
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Samsung 1. Introduction: Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town‚ Seoul. It comprises numerous subsidiaries and affiliatedbusinesses‚ most of them united under the Samsung brand‚ and is the largest South Korean company. Samsung Group formed several electronics-related divisions‚ such as Samsung Electronics Devices Co.‚ Samsung Electro-Mechanics Co.‚ Samsung Corning Co.‚ and Samsung Semiconductor & Telecommunications Co.‚ and grouped them
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