caution is needed when planning strategies for each product. 2. How did Lifebuoy strategies in the early stages of its PLC enabled the brand to become a leader? When Lifebuoy was introduced in the market‚ its positioning was a ” promise to kill germs and keep the body healthy”‚ addressing one of the main problems the Indian market had: the plagues‚ and therefore exploring the market need for hygiene and health protection. Lifebuoy main strategy was to have low prices and low promotion‚ in order for
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E&C written report (first term) Group members: 3W Kary Cheng (7) Jennifer Ho (14) Sze Ka Hei (21) Silvia Tse (28) Kitty Wong (35） Introduction: Our target company for this report is the Mahindra & Mahindra Limited (the M&M’s). This company is a very successful and well known brand of chocolate around the world due to it’s unique marketing strategies
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7 Ps of Services Marketing Marketing services is different from marketing goods‚ and the marketing tools and practices developed for goods marketing are often not directly transferable to the marketing of services. There are several major differences‚ including: * The buyer purchases are intangible * The service may be based on the reputation of a single person * It’s more difficult to compare the quality of similar services * The buyer cannot return the service 7 P’s product
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like no other‚ loves you like no other‚ will be there for you forever‚ no matter what. They say that nothing lasts forever‚ but I am a firm believer in the fact that for some‚ love lives on even after we’re gone.” This quotation comes from book “PS I love you”‚ written by Cecelia Ahern‚ and perfectly describes the novel. This book is definitely for women‚ when you read this you can find yourself laughing and crying all at once. Holly and Gerry had a perfect life. They are happily married‚ they
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Homeschooling vs. Public Education Carlie COM/155 Many parents want what is best for their child’s education and‚ one of the hardest decisions a parent has to make is where to send their children to get their education. Parents have different opinions about different types of schooling. While some say that public schooling is the best option for their kids‚ others will say that homeschooling is what is best. It all depends on what the parent feels
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Product Ben Sherman is both product-oriented and market-oriented‚ the company produces a wide product range that appeals to all its target market segments. Products that have to offer are clothing for men‚ women and children‚ footwear and accessories. The range includes casual clothes‚ formal wear‚ denim‚ footwear and lifestyle accessories‚ such as underwear‚ watches‚ bags‚ belts and fragrances. A strong brand image ties the product range together. Ben Sherman uses major fashion shows to launch
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Fed discount window programs. b. (4 pts.) Why does the Fed set the discount rate above the Fed Funds rate? 3. (25 pts.) Suppose the Fed decides to sell $14 billion in Treasury bonds. Assume that the reserve requirement is 8%‚ banks hold 4% in excess reserves‚ but the public holds no cash. What is the total increase or decrease in the money supply which would result from the Fed’s action? Explain your answer‚ and show your calculations. 4. (50 pts.) Assume the public in the
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Evaluate the contribution of Mintzberg’s concept of 5 Ps for strategic thinking‚ illustrating your answer with appropriate examples. Mintzberg (1989) has suggested the 10 different schools of thought for strategy. In the 10 schools of thoughts‚ they are categorized into two major approaches to strategy; one is the Prescriptive approach while another is the Descriptive approach. The Prescriptive approach focusses on the formulation of strategy in intended manner while the Descriptive approach views
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PS Solution from Forums 2 1. Positive integer n leaves a remainder of 4 after division by 6 and a remainder of 3 after division by 5. If n is greater than 30‚ what is the remainder that n leaves after division by 30? (A) 3 (B) 12 (C) 18 (D) 22 (E) 28 How to approach this Problem? Positive integer n leaves a remainder of 4 after division by 6 --> --> 4‚ 10‚ 16‚ 22‚ 28‚ ... Positive integer n leaves a remainder of 3 after division by 5 --> --> 3‚ 8‚ 13‚ 18‚ 23‚ 28‚ ... - we
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Economics is my favourite subject since I was young. That’s why I chose Trade Economics as my major for my undergraduate study. From the history‚ we can see economics and free market changed human’s life and even behaviors‚ and none of these changes can come true without the economics. I think the MSc Economics and Strategy for Business programme at imperial business school will help me advance to the next stage of my studies. By studying at imperial‚ I can systematically and theoretically acquire
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