which are integral to the essence of what MIS is (Currie & Galliers‚ 1999). Dell Computer Corporation: Company Background Dell Computer Corporation is a major manufacturer of personal computers‚ computer peripherals‚ and software. Among the leading producers of computers in the world‚ Dell sells its products directly to customers through the Internet and mail-order catalogs rather than through retail outlets. The company is based in Round Rock‚ Texas. At Dell Computers‚ customers are brought into
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Week Six Case Analysis: Dell Direct and Not-So-Direct MRKT 5000 Online Course Julia Huelsmann Dell Direct and Not-So-Direct Case Summary: When the Texas-based Dell computer company started in 1984‚ its creator Michael Dell was interested in having a completely different distribution approach from his competitors. In order to keep costs low‚ minimize inventory costs and cater to customer needs‚ Dell sold directly to customers. By 1997‚ Dell’s distribution model was working extremely
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populated by Michael Porter in 1985. A value chain is a chain of activities for activities for a firm operating in a specific industry. The chain of activities gives the products more added values then the sum of added values of all activities and also said that‚ value chain is an interrelated series of process that produce a service on product to the satisfaction of customer. The concept of value chain also focuses attention on the types of processes in the value chain. History of DELL: [pic]
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[pic] [pic] Vs [pic] [3] [pic] [4] 3 │BRIEF PRESENTATION [pic] [pic] 4 │MISSION‚ VALUES‚ STRATEGIES‚ CULTURE [pic] Fundamental Principles First [10] In Jim Collins ’ landmark book Good to Great he shares important findings from his five year research project where he and his team compared companies
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Dell working capital case Dell’s build to order system created a very different balance sheet. We want to assess their competitive advantage in working capital at the time of the case‚ evaluate how they funded growth at the time (1996) and evaluate potential ways to fund projected sales growth of 50% in 1997 through use of internal funds. 1. Calculate their working capital advantage. To do this calculate days sales of inventory‚ payable days and receivables days to find their cash conversion
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Dell Computer Corporation Dell Computer is maintained and increased their competitive advantage. They want to maintain a low cost position to maximize the value passed on to customers‚ while driving costs lower and lower. They also want to drive aggressive pricing and profitability gain share. Dell wants to always put customers first and remain aggressive about driving improved customer value across all Dell business. Employee support of Product Leadership‚ Customer Experience‚ and Globalization
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CASE 1: HOW DELL IS MANAGING ITS SUPPLY CHAIN http://wps.prenhall.com/wps/media/objects/2519/2580469/images/Realworldcase1.html The Problem Michael Dell started his business as a student from his university dorm by using a mail-order approach to selling PCs. This changed the manner in which PCs were sold. The customer did not have to come to a store to buy a computer‚ and Dell was able to customize the computer to the specifications of the customer. The direct-mail approach enabled Dell to underprice
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Conclusion Dell became the first company in the information technology industry to establish a product-recycling goal (in 2004) and completed the implementation of its global consumer recycling-program in 2006. On February 6‚ 2007‚ the National Recycling Coalition awarded Dell its "Recycling Works" award for efforts to promote producer responsibility. On July 19‚ 2007‚ Dell announced that it had exceeded targets in working to achieve a multi-year goal of recovering 275 million pounds of computer
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Strategic fit; • Limitations; • Challenge and proposals for emerging markets; What’s Direct Model? Several supply chain models in push/pull view Make to stock(HC‚ Lenovo) Build-to order (Direct Model) Push production Pull production Dell’s Position in PC market Service level: high customization‚ etc Competitive Strategy: Dell chooses the customers who prioritize Variety: high product variety Quality: reasonable quality Price: reasonable price Lead time: approximately one
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Mortimore and I have provided a detailed case analysis based upon “Dell‚ Inc. in 2006: Can Rivals Beat its Strategy?” In 1984‚ Michael Dell formed a company now known as dell‚ Inc. with a strategy to sell build-to-order computers directly to its customers. Customers would have to phone‚ fax‚ or order their custom built computers which eliminated the expense of middlemen known as resellers. Between the years of 1986-1993‚ Dell had to refine its strategy in order to gain market-credibility against
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