Introduction; In this assignment I will be talking about different sources of finance available For different types of organisation. Also I will talk about assess the implication of the different sources and we evaluate Appropriate sources of finance for business projects. All business needs a money to finance and to set up a business activities like setup cost‚ Day to day cost‚ and other expenses which can help to keep the business running. Financial sources definition; Financial sources
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Demographic 4 Culture 4 Economic 4 Natural 5 Technological 5 Social 5 Political 6 Competitor 6 Factors influence on consumer behaviour 6 Segmentation 7 Internal analysis 8 Product 8 Price 9 Promotion 9 Place 10 SWOT Analysis 10 Strength 10 Weakness 11 Opportunities 11 Threat 11 Conclusion 12 List of reference 12 Appendix A 13 Appendix B 14 Appendix C 14
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extended marketing mix 3.1 explain how products are developed to sustain competitive advantage 3.2 explain how distribution is arranged to provide customerconvenience 3.3 explain how prices are set to reflect an organisation’sobjectives and market conditions 3.4 illustrate how promotional activity is integrated toachieve marketing objectives 3.5 analyse the additional elements of the extended marketing mix Products Place Price Promotion Service Marketing Mix LO4 Be able
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Introduction The term “marketing mix” was introduced by Neil Borden in his 1964 article “The Concept of the Marketing Mix”. Borden’s (1964) original marketing mix was a list of 12 elements that make up a marketing programme. McCarthy (1964) refined Borden’s list and reduced Borden’s 12 elements to four Ps: product‚ price‚ place and promotion. In addition‚ McCarthy (1964) defined the marketing mix as “a combination of all the factors at a marketing manager’s command to satisfy the target market”
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Constraints on the marketing mix The marketing mix in public houses is driven by the marketing division of each company which on its own has its own draw back as a lot of the marketing and promotions are done generically so not all the ideas they have work in all pubs one of the biggest constraints in pubs is the food side‚ which in today’s business is high‚ some pubs would not exist without it. The marketing mix‚ the four P’S as it is known by‚ for this piece of work this will extend to the
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one element of the promotion mix‚ but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilitate the scale of a good or service.” Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated
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B629- Managing 2: Marketing and Finance EMA Problem related to marketing mix and performance measurement By Yennifer Pereira (PI: A8407709) August 2012 Contents Word count: 2415 Section: 1. Description of my organisation 2. Description of the marketing mix 3. Identify‚ analyse and summarise a problem relating marketing mix 4. Solution 5. Identify‚ analyse and summarise a problem relating performance management 6. Solution 7. References 1. Description
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SERVICES MARKETING MIX I am study of the 7 p’s of KOTAK MAHINDRA BANK in related to marketing research. I also study in details 3 p’s of service marketing like people‚ process‚ & physical evidence etc. 1) People 2) Process 3) Physical evidence 4) Product 5) Price 6) Place 7) Promotion 1) PEOPLE: - In the people in the service mix in service organization are people assented organization and
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|Supplementary Material Faculty of Technology Innovation: designing for a sustainable future | |T307 Project Proposal Contents 1 Introduction 1 2 Student information 2 3 Proposal 3 4 Design brief 4 5 Performance specification 5 6 Market specification 6 7 For your tutor 7 8 Group projects 8 9 Tutor feedback 9 1 Introduction 1.1 Purpose Your tutor will use this form to give approval to your project. It is an essential part of your project work and will be assessed
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of people who will enjoy it‚ and will be loyal to the sport. Using the marketing mix concept‚ can you picture the four P’s (product‚ price‚ place‚ and promotion) of marketing? It is very evident at a NASCAR event. The product is the race itself. The price is set to make it affordable for anyone to go see a race. There are 32 tracks around the United States‚ so there is a place for the fans to go. And promotion? That’s a
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