pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives.” In this report‚ we will discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer of toothpaste and other soap of cleaning products. According to Ion Cook (Chairman‚ president of Colgate‚ 2007)‚ Colgate began in New York City early in the 19th century. Nowadays‚ it is a truly global company serving hundreds
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MKT 301 Current Reading Assignment #1 Managing an Online Reputation Our generation’s lives revolve around the internet. Our every need can be fulfilled by the internet. We can get anything and everything such as answers to our questions‚ or ordering clothing and groceries‚ and social media. We turn to the internet for most of our answers because it is private and quick. Almost everyone can gain access to the internet which can be a very powerful tool for businesses if utilized in the right
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mass of calcium carbonate‚CaCO3 in toothpaste using back titration technique. A known weight portion of toothpaste is obtained to react with known volume and concentration of standard acid solution. After completing the reaction‚ the resulting solution containing excess acid is back titrated with known volume and concentration of standard base solution. Determination of excess acid after reaction allow us to calculate the amount of acid react with CaCO3 in toothpaste sample. My result for this experiment
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The Marketing of product and service are different A product is normally a thing that sold to people and mostly is tangible. Basically‚ the marketing of product is particularly focused on 4P’s in marketing mix namely product‚ price‚ place‚ and promotion (Ehmke & Fulton & Lusk‚ n.d.). The marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. Firstly‚ it is necessary for marketers to focus on the strength as
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marketed in 1961 as the first desensitising toothpaste based on a strontium chloride formulation. About 20 years later‚ in 1980‚ Sensodyne toothpastes containing a new potassium nitrate formulation were launched. Besides being a leader in treating dentine hypersensitivity‚ the Sensodyne brand expanded in 2006 with the launch of Sensodyne Pronamel to help protect against the effects of dental erosion. Sensodyne is globally recognised as a specialist toothpaste for sensitive teeth. In addition to being
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Product – Customer needs Colgate has a variety kind of toothpastes to satisfy each segment needs. For instance‚ Colgate Regular for economy segment. Colgate Tartar Control Toothpaste and Colgate Oxygen Bubbles for those who want to whiten teeth and fight cavities Colgate Sensitive Multi Protection and Colgate Pro Clinical for those who want to promote good oral health Colgate Dora the Explorer‚ Colgate SpongeBob which targeting children in regard to packaging‚ flavor and theme
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Executive summary 2 Geography Location 2 Finance 3 Introduction 4 The business concept and the business model 5 Legal Form 5 Mission‚ aims and objectives 5 Marketing plan 6 Primary Market Research 6 Secondary Market Research 8 The 4p’s 9 Product 9 Price 9 Promotion 9 Finance plan 11 Key risk factors 12 Concluding summary and re-affirmation of commitment to the business 13 Executive summary The business proposed is a barbershop‚ offering a haircutting service for males
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teaspoon of xylitol 1 cup of cold water 1 cup of hot water 1/4 cup of water Steps 1. 1 Pour a half of a cup (110g) of baking soda into a mixing bowl. Baking soda has a natural cleansing ability and can even be found in some commercial toothpastes. It’s non-toxic and will help polish your teeth. Some recipes call for table salt‚ in which case you should mix three parts of baking soda with one part of table salt. Ad 2. 2 Add three teaspoons (15g) of glycerin for every 1/4 cup (55g) of
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aluminum toothpaste tubes for Colgate and Unilever and by 1977‚ he invested and opened Aluminum Container Inc. It was the start of his battle against entrenched giants to becoming the number here toothpaste producer in the Philippines . However‚ in 1986‚ a new packaging arrived and the two multinational companies (MNC) decided to switch to plastic tubing. Instead of closing down‚ Pedro decided to use his machinery and make and offer his own toothpaste. Knowing little about toothpaste‚ he had technical
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outdated‚ a successful brand is timeless.”(STEPHEN KING) Earlier in India oral hygiene was the domain of local homemade ayurvedic powders or natural herbs. The history of toothpaste in India can be traced back in year 1975.Now the awareness regarding oral hygienic Indian society has increased with the different brands of toothpaste. Colgate-Palmolive
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