"TURMERIC: HOMEMADE WHITENING TOOTHPASTE" CHAPTER I Abstract: We are only recently becoming more aware of all the benefits of turmeric to our bodies. In addition to health benefits‚ turmeric also seems to have beauty benefits. Not only is it great for the skin‚ it also seems to whiten teeth! It is very skeptical‚ but the root plant we once thought to be only dyes to textiles can somewhat really make the teeth whiter and brighter! It sounds a little counter-intuitive to apply a rich yellow substance
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KEY EXTERNAL FACTORS |WEIGHT |RATING |WEIGHTED SCORE | | |Opportunities | | | | |1. Population of children had increase. |0.05 |3 |0.15 | |2. Standard of socialization has increase. |0.20 |4 |0.80 | |3. Career opportunity.
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Simply White reached markets; a loss of (460 million)(.8-.37)= $197800000 million in revenue and .166*197800000=- $32834800 in profit. 2 Moves and Countermoves Colgate’s competitive advantage had been its association with whiter teeth: its whitening toothpaste had been the number one seller in the market. Now‚ not only had Procter and Gamble released a superior product for whitening‚ but the heavy capital investment in research and development had allowed for a scientific way to quantify the change that
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COMPANY PROFILE Mr. Michael Dell is the C.E.O of dell computers. Michael Dell founded Dell in 1984. Dell is one of the leading Consumer durables brand. Dell has been so successful at supply-line management over the past 20 years that it has been credited with driving Compaq into the arms of HP‚ and IBM out of the desktop computer business altogether. Its innovative and efficient build-to-order system‚ and the fact that it has little retail presence‚ has helped
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Running head: MARKETING STRATEGIES OF TOOTHPASTES 1 Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19‚ 2010 Workshop #5 MARKETING STRATEGIES OF TOOTHPASTES 2 Table of Contents Abstract…………………………………………………………………………………4 Marketing Strategies of Toothpastes…………………………………………………...5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………
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Pronamel Strong and Bright Overview: The commercial is conducted as an interview with a dentist. She discusses the benefits of using Pronamel Strong and Bright toothpaste and expresses her admiration for the product and her support of it‚ by telling the unseen interviewer that she always recommends this brand of toothpaste to her patients. Analysis: The credibility of the speaker is established through the use of the dentist and her recommendation of the product. Dr. Temilade Kadree is the
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ferocious with companies launching new products with new features regularly be it whitening toothpaste‚ mouth fresheners toothpaste or economic toothpaste. This is just an example of how the competition is harsh and how the companies want to target different market segments and the Mauritian market is far from being spared by this harsh competition. Moreover since the last few years the Mauritian market for toothpaste as well as that for other dental products have gone trough an important growth due to
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Consumer products in China (Colgate Toothpaste) Marketing on regional markets Table of context Introduction 4 PEST Analysis 5 POLITICAL AND LEGAL 5 ECONOMIC 6 SOCIAL 8 TECHNOLOGICAL 9 Consumer Survey China 10 The growing importance of regional differences 10 Cluster map – from city tiers to city clusters 12 Position of Brands 14 Increased Demand for Premium Products 14 Brand loyalty 16 Trust in Big Brands 17 Importance of focus on the Right brand attitudes 17 Customer communication
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Product Buenos Dias Café’s product is healthy‚ convenient‚ affordable‚ exotic cuisine in a relaxed atmosphere. Buenos offers a variety of authentic Latin offerings. Their beverage line has substantial depth. Offerings include Coke‚ Sprite‚ and Fanta from Mexico‚ Jarritos sodas‚ freshly squeezed juice‚ and smoothies. They have a high quality café menu including Cuban espresso‚ Latin style cappuccino‚ coffee in cold and hot brew‚ café con leche‚ and other specialty coffee house offerings. Both their
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Introduction Conditional cash transfers (CCTs) are among the most popular social protection schemes today. Promoted by multilateral institutions‚ notably the World Bank‚ CCTs have been adopted in at least 30 countries as of 2008‚ with further ones expected to follow suit in the coming years (WB‘s CCT Webpage). The map below shows these country-adopters. CCTs are grounded on the principle that human capital accumulation is a development vehicle which can be achieved by providing money to poor households
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