skills 47 INTRODUCTION The topic that I have chosen for Oxford Brookes research and analysis project is Topic 18: The marketing strategies of an organization. The organization that I have selected is Mobilink (Wireless Telecommunication Company in Pakistan). Mobilink‚ a subsidiary of the Orascom Telecom Holding‚ is Pakistan’s leading cellular and Blackberry service provider. With more than 31.6 million subscribers‚ Mobilink maintains market leadership through cutting-edge‚ integrated
Premium Marketing Mobile phone
markets According to Kotler‚“ Market segmentation is the subdividing of a market into distinct and increasingly homogeneous subgroups of customers‚ where any subgroup can conceivably be selected as a target market to be met with a distinct marketing mix” ( Chee‚ D.‚ 2012). Companies realize that they can’t attract all buyers in the market. Buyers are too large in number‚ needs to buy their products too varied. So instead of spreading the capacity to cater to all the needs in the market‚ businesses
Premium Marketing Psychographic
only a limited selection of lingerie.”3 Business problem & research objectives Business problem： Management Decision Problem: Should VS expand its lingerie line in HK? If yes‚ what’s the effective approach to launch VS’s lingerie line in HK? Marketing Research Problem (Research objectives): To determine consumer preferences and purchase intentions for VSs lingerie. This will justify whether VS should expand its lingerie line in HK and determine what Product (size and style modification) and Promotion
Premium Lingerie
References: How to sell with a laptop. (n. d.). Retrieved July 26‚ 1999‚ from id=5004761 Learning with computers. (n. d.). Retrieved August 15‚ 1940‚ from Roger A. Kerin. (2011). Marketing The Core. Minnesota‚ Mn: Rudelius. The 2000-2005. World outlook for home computers. (n. d.). Retrieved June 24‚ 2002‚ from id=3203761
Premium Personal computer Wi-Fi Laptop
Case Analysis Komatsu Ltd. and Project G (A) The Kawai Era (1964-1982) Strategies Acquired and develop advanced technology to raise quality‚ and to increase efficiency to the Cat’s level. Introduced “management by policy.” “Project A‚” sought to raise the quality of Komatsu’s middle-sized bulldozers to Cat’s level & instituted the “Plan‚ Do‚ Check‚ Act” (PDCA) cycle. In 1966‚ his five-year “World A” campaign sought to make Komatsu internationally competitive in cost and quality. Results
Premium Marketing Strategic management Management
The use of the marketing mix in product Introduction NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf‚ founded in 1882‚ has grown to be a global company specialising in skin and beauty care. In the UK‚ Beiersdorf ’s continuing goal is to have its products as close as possible to its consumers‚ regardless of where they live. Its aims are to understand its consumers in its many different markets
Premium Marketing Pricing
Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
Premium Blue Ocean Strategy Wii Strategic management
SWOT Analysis Strengths * Good value for money * Parties always popular at Brunel * Good and reliable suppliers Weaknesses * Not much expertise in the field * Not a big funding to be able to expand outside of uni * Summer holiday be a problem Opportunity * Expansion at the end of the year * Increase in parties * Buy a warehouse at the end of the year Threat * Competition may occur * Might not always get the venue PESTLE Analysis Political:
Premium Economics Inflation PEST analysis
cost by using their unified counter image. Trained strictly‚ shop assistants mastered enough knowledge of beauty culture to deal with goods of many brands so that labour cost saved greatly. “Giving up the farthest benefits to customers”‚ SASA’s marketing strategy‚ is helpful of forming its steable consumer group. With its expansion‚ SASA began to stock directly from manufacturers all over the world and has become the exclusive agent of many brands. Presently‚ SASA owns 7 main markets in Asia‚ including
Premium Retailing Sales Department store
re* Start with a situational/SWOT analysis‚ by labeling the different strengths‚ weaknesses‚ opportunities‚ and threats faced by this business venture with regard to the sports calendar offering that you are working on. Typically‚ strengths & weaknesses are factors internal to the firm‚ while opportunities & threats are factors posed by the external environment. Strengths- The rising number of students each year are going to contribute to the growth and sales of the student calendar. There
Premium Marketing