1.0 INTRODUCTION Background‚ History and the Business Concept AirAsia is a brand of airlines operated by AirAsia Berhad. A Malaysian based low-fare company. AirAsia established in 1993 and start the operations on 18 November 1996 (Wikipedia‚ 2011) Inspired by the success of Ryanair and EasyJet as low cost carrier‚ Toni Fernandes saw the potential of having the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling‚ one type cabin‚ free
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this topic‚ cultural values also influence the leader’s personal values‚ which is turn influence men or women’s leadership practices. INTRODUCTION As the world knows that Tony Fernandes is the most important person in Malaysia budget airline‚ AirAsia. But before he wants to start his business he had to take risk and face challenges. How he able to build his empire nowadays successful? We always wonder and question how his remarkable achievement can lead to success. With the combination of his
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The Competition Act 2010 is an act to promote economic development and protect consumers’ interest. It is implemented by the Malaysia Competition Commission (MyCC)‚ which was established under the Competition Commission Act 2010. This act was enacted by the Parliament of Malaysia in May 2010 and came into effect on 1 January 2012. The Competition Act 2010 is not meant to protect competitors. It is meant to ensure enterprises compete freely and fairly. Competition forces enterprises to be more efficient
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debt with ambitious CEO‚ Fernandes‚ implementing aggressive low cost systems throughout the organisation(Ricart and Wang 2005). In October 2004‚ AirAsia attracted over $200US million in capital through an initial public offer (IPO) in shares (Ahmad and Neal 2006). In 2009‚ a year when most airlines made considerable losses due to the financial crisis‚ AirAsia posted a profit of $161.1US million‚ highlighting their ability to perform in testing market conditions (Unknown 2010). In 2009 they also finally
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As AirAsia Bhd. (AIRA) prepares to more than triple its fleet‚ Chief Executive Officer Tony Fernandes says he wants to match the growth of his budget airline with discount hotels‚ mobile phones and financial services. Tune Group‚ the closely held parent company of Fernandes and business partner Kamarudin Meranun‚ may sell stock in some of the units by the end of next year‚ Fernandes said. Initial public offerings are also planned for AirAsia’s Indonesian budget arm and long-haul unit AirAsia X
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References: AirAsia (2011a) Company Profile: Now Everyone Can Fly [Online] Available at: http://www.airasia.com/hk/en/corporate/corporateprofile.page [Accessed: 22 March 2011] AirAsia (2011b) Mobile Check-in [Online] Available at: Boniface‚ B. and Cooper‚ C. (2009) Worldwide Destinations Casebook: The Geography of Travel and Tourism‚ Oxford‚ Butterworth-Heinemann
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reinforcing high quality performance standards and achieving excellence through implementing best practices. 2- As a potential future leader with Air Asia if I was Tony Fernandes the improvements I would like to see made to these strategies that Airasia Has implemented would be coaching and mentoring others to acquire new know‚ collecting‚ collating and analysing information using appropriate workplace business systems‚ developing customer acquisition and retention strategies‚ developing systems
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Malaysia Airlines Introduction Malaysia Airlines‚ the country’s national carrier‚ was first incorporated as Malayan Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline
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place-tourism-using airlines such as Airasia). Increase of products/ services - By producing more and variety of services to attract consumers/ customers to try something new and to be more confident to use the service from the organization. - In 2012‚ Asia’s largest low-cost carrier confirmed another 100 Airbus A320 which further acknowledges its dominance in Asia to have a record 475 narrow bodies on order with Airbus. - This such order is part of the AirAsia Group’s regional strategy to continue
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U ANNUAL REPORT – –– SHANGRI-LA HOTELS (MALAYSIA) BERHAD CONTENTS 2 4 10 22 23 24 25 30 35 38 42 49 49 51 109 112 115 Group Financial Highlights Chairman’s Statement Operations Review Corporate Structure Financial Calendar Corporate Data Profile of Board of Directors Statement on Corporate Governance Statement on Internal Control Audit Committee Report Corporate Social Responsibility Additional Compliance Information Statement on Directors’ Responsibility Financial Statements Group
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