Gim Chuan Marcus (J0704245) Name of Tutor (T01) XXX BUS 488 Strategy - T01 Question 1 AirAsia‚ which is one of the earliest low cost carriers (LCC) in Asia‚ has become a LCC since 2001. So far‚ it has expanded its network from Malaysia to Thailand to Singapore‚ Macau and even the Mainland China in 2006. In short‚ AirAsia “jumped out” from an intra-Malaysia and Thailand market to a “real AirAsia” in the continent. Thus‚ what are the possible core competencies to ensure that there is quantum
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Pricing Analysis Report AIRASIA BUDGET AIRLINE I. Executive summary Budget airline industry Singaporean airlines industry grew by 10.3% in 2007 to reach a value of S$6.5 billion‚ growing by more than 10% up to now. Noticeably‚ low-cost carriers have been the industry’s success story over the past decade. It has won huge number of passengers‚ stealing full-service market share and forcing full-service airline such as SIA to run its own low-cost options such as Scoot
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EXECUTIVE SUMMARY Tony Fernandes‚ as the Chief Executive Officer of AirAsia‚ decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. AirAsia has achieved its title as “The World Lowest Cost Airline‚” and was also one of the world’s most profitable airlines. This report provides an analysis and evaluation of internal and external of the company. Methods of analysis
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INTRODUCTION :AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. It has been named as the world’s best low-cost airline‚ and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia‚ Indonesia AirAsia‚ Philippines AirAsia‚ HYPERLINK "http://en
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22nd November 2012 Table of Content Acknowledgement 1 Introduction 2 History 3 The Vision‚ Mission Statement and Objective 5 Value Strategy 6 Business Model 8 Competitive Advantages 10 AirAsia Assumption 12 SWOT Analysis 13 The Air Asia 5 Forces Porter Model 16 Air Asia Market Segments 19 Five Years Financial Highlights 22 Appendix 24 References 25 Acknowledgement
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difference figures in the particular years. The company we selected is AirAsia Berhad. As we know Air Asia is one of the famous airline companies in Malaysia. AirAsia is a name synonymous with low fares‚ quality service and dependability. With over 110 routes across 13 countries‚ AirAsia is truly Asia’s leading airline with the widest route connectivity and largest customer base. With the unmistakable tagline‚ “Now Everyone Can Fly”‚ AirAsia has made flying affordable for more than 61million. As a largest
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In Indonesia 8 1. From Europe 8 2. From Asia and Oceania 10 a. Overview 10 b. Examples --- 7 selected airlines 11 1) AirAsia 11 2) JetStar 12 3) Tiger Airways 13 4) Cebu Pacific Air (banned in EU) 14 5) Firefly 15 6) Pacific Blue 15 7) Viva Macau 15 c. Conclusion 15 c. Indonesian Low Cost Airlines 16 1. Overview 16 2. Presentation of each airline 18 a. AirAsia Indonesia 18 b. Citilink 19 c. Lion Air 19 d. Batavia Air (a.k.a. Metro Batavia) 20 3. Problems of Indonesian low cost
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information system and technology implemented by Air Asia which make the company become so successful‚ the current and future business alignment strategy and business operation of Air Asia. (Wikipedia‚ Air Asia Available at http://en.wikipedia.org/wiki/AirAsia Accessed on 21th March 2011) COMPANY BACKGROUND It was the first successful and is one of the largest low cost airlines in Southeast Asia. Also‚ it has become Malaysia first international low cost carrier. Air Asia Company’s simple philosophy
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Title: AirAsia investment to expand. Research question: To what extend does AirAsia’s decision to purchase another 100 planes is a good investment when there is a new competitor in Malaysian’s aviation industry? Introduction: AirAsia is a Malaysian low-cost airline headquartered in Kuala Lumpur. It has been named as the world’s best low-cost airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25
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Bibliography: 1. Dixon‚ D.F. and Blois‚ K.J (1983) “Some limitations of the 4Ps as a paradigm of Marketing”‚ In M. Christopher‚ M.H.B. Macdonald and A. Rushton (eds.)‚ Proceedings of the 1983 Marketing Education Group Annual Conference‚ Cranfield‚ July‚ pp. 92-107. 2. Henneberg SC‚ (2002) “Understanding Political marketing” in
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