Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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If these pills do work‚ you could finally get inside your sister’s pants. Before reaching home‚ you place one pinkish pills inside your sister’s slushy. You got home a few minutes later. You handed katie her slushy and ice cream. Katie was excited about her slushy and ice cream. She ran towards you and put her arms around your neck. She gently kissed you on the cheek. "Big brother‚ welcome back. Thank you so much for the slushy. Oh they’re so yummy. I love you!" You look at her drinking the spike
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understand more about computer-generated data processing‚ especially on how to deal with computers in terms of speed‚ accuracy and data security. Monitoring the transactions and other significant information regarding the customer of Puno’s Ice Cream and Sherbet is the main concern of this study. Also covered in the study are saving of information and transaction records with the customers. The Sales and Inventory System is concern with the processing of the transactions of the customers
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Jerry’s Ice Cream Ben and Jerry’s ice cream shop is a company found by Ben Cohen and Jerry Greenfield back in 1978‚ when they began their company with a 12‚000 dollar investment. They opened the ice cream parlor in a renovated gas station in downtown Burlington Vermont‚ but after two months they closed down realizing that they were not making any profit. In 1980‚ Ben and Jerry rented space in an old spool and bobbin mill on South Champlain Street in Burlington and began packing their ice cream in pints
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The book I chose is called Eat More Ice Cream! Written by Michael Bret Hood. The purpose of this book is to provide leadership lessons for every week of the year. Each chapter is about a different situation in which you can be a better leader to your followers and provides examples of bad leadership. The author of the book‚ Michael Bret Hood spent 25 years as a special agent for the FBI along with being a supervisor and a leader in the FBI. Michael was selected to be part of a team that was dedicated
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y BACHELOR OF COMPUTER APPLICATIONS (BCA) ASSIGNMENTS Year‚ 2013-2014 (5th Semester (Revised Syllabus)) (BCS-051‚ BCS-052‚ BCS-053‚ BCS-054‚ BCS-055‚ BCSL-056‚ BCSL-057‚ BCSL-058) SCHOOL OF COMPUTER AND INFORMATION SCIENCES INDIRA GANDHI NATIONAL OPEN UNIVERSITY MAIDAN GARHI‚ NEW DELHI – 110 068 CONTENTS Course Code Assignment No. Submission-Schedule Page No. For July-Dec 2013 Session For Jan-June 2014 Session BCS-051 BCA(V)-051/Assign/13-14 15th October
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semester program. It gives us an opportunity to relate theoretical knowledge with real corporate situation. It also helps to improve our analytical skill‚communication skill and knowledge. We have done the project on industrial visiting of AMUL DAIRY. This project is totally based on secondary data. We have gathered information about marketing department‚ finance department‚ human resource department and other organisational processes from the company itself and from the internet. .
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Ben & Jerry’s Homemade Ice Cream Inc: Keeping the Mission(s) Alive A Written Case Analysis by Mr. Aristotle Metin CASE BACKGROUND The U.S. Ice Cream Industry The total retail value of ice cream and related products in the United States was about $9.8 billion in 1990. The superpremium ice cream market held about 9.5% of the ice cream industry in the US. By 1990‚ Ben & Jerry’s was a strong # 2 in the superpremium ice cream market and the fifth largest ice cream maker of any type in
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Question If I put ice cream to bake in an oven‚ will the egg white and sugar mixture insulate it well enough so it won’t melt? Hypothesis If I put the ice cream into the egg white mixture and heat it up in the oven at 260°‚ it will not melt because of the insulation. Variables Independent Variables The independent variables are those that are changed throughout the experiment. In my experiment I am going to change the amount of egg white mixture on the ice cream (in my first experiment
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Club Gelato 1. Company Profile: Club Gelato is an ice-cream parlor offering Italian gelato with different flavors. It is a joint venture of Singapore and Bangladesh. In Bangladesh there is only one branch of Club Gelato which is in Banani 11. They take all the materials from Italy and manufacture the ice-cream over here. Club Gelato has made quite an impression on ice-cream lovers with its unique flavors‚ including the famed “Ferrero Rocher”. Club Gelato also serves gourmet coffee and delicacies
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