Kodak in China ——The analysis of the opportunities and threats. Class:Student number:Team member: Time : | International marketing 1001 | | 08071001(36、12、14、03、30) | | 付嘉、田广林、严伟伟、李晓兰、陈玉英 | | 2012/09/26 | | The opportunities 1. The large population made China a large markering place.more people means more customers. 2. The income of the residents is increaseing. the level of consumption become higher. 3. The development of
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| A design dictated by function may be protected by a(n) ________ patent.Answer | Selected Answer: | utility | Correct Answer: | utility | | An example of a fanciful trademark isAnswer | Selected Answer: | Kodak | Correct Answer: | Kodak | | A descriptive mark that is initially unavailable for protection can still become protectable if it acquires ________ meaning.Answer | Selected Answer: | secondary | Correct Answer: | secondary | | When may
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2. The 4Ps of Marketing – Product‚ Price‚ Promotion‚ and Place Needs are obviously met by the product itself. Needs‚ however‚ can also be met by the other components of what is called the marketing mix. These other components are Price‚ Promotion‚ and Place. The Price component of the marketing mix is defined as the original price that a producer sets for its product. This original price may be different from the final price paid by buyers because of promotional offers or because of individual
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RUNNING HEAD: KERZNER RESEARCH ASSIGNMENT Kerzner Office Equipment (Research) Assignment Shirley Naqui‚ Ray Pena‚ Brian Murphy‚ Lee Berlin University of Phoenix MBA 590‚ March 2‚ 2009 Parts Still Missing: Overall Analysis‚ Conclusion Kerzner Office Equipment Research Assignment Introduction Kerzner Office Equipment is located in Charleston‚ South Carolina. It specializes in the manufacture and sales of high-end office furniture and equipment. Amber Briggs has the responsibility for organizing
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Introduction The Leica German company was a microscope manufacture and the letter was merged with the German world for camera to create Leica. In the 1900‚ Leica it produced a small compact camera with a 35mm negative which became the standard. Leica make non-digital cameras‚ but it is wide to fit in the new digital world. After company fired the previous CEO‚ American Steven K. Leica’s big message at photo Kina was the launch of the M8.2digital system camera and update to the M8 model. That model
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Cited: “New Kodak Material Boosts OLED Performance and Energy Efficiency.” Kodak. 2008. Eastman Kodak. 20 Jan. 2009 . Perenson‚ Melissa J. “Good Looks Ahead: What’s Next for HDTV?” PC World Apr. 2008: 14 -16. “SED Next-Generation Flat-Screen Displays.” Canon Global. 2008. Canon‚ Inc. 22 Jan. 2009 .
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follow its marketing objectives in the target market. McCarthy has classified these tools as the 4Ps of marketing which are product‚ price‚ place and promotion. (McGraw-Hill/Irwin‚ 2002) The 4Ps are the ideas to take into account while marketing a product. They constitute the root of the marketing mix. In order to efficiently market a product‚ it is therefore imperative to get an optimally correct mix of the 4Ps. In an ideal situation‚ if a company is able to plan a promotion for the right product‚ at
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Autoradiography Presenter: Miranda Grounds References: Alberts‚ p174-176‚ 730. Rogers A (1979) Techniques of autoradiography. 3rd Edition. Elsevier‚ North Holland pp429. Radiography is the visualisation of the pattern of distribution of radiation. In general‚ the radiation consists of X-rays‚ gamma (g ) or beta (b ) rays‚ and the recording medium is a photographic film. For classical X-rays‚ the specimen to be examined is placed between the source of radiation and the film‚ and the absorption
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William Thomson‚ 1st Baron Kelvin OM‚ GCVO‚ PC‚ PRS‚ PRSE (/ˈkɛlvɪn/; 26 June 1824 – 17 December 1907)‚ was an Irish and British mathematical physicist and engineerwho was born in Belfast in 1824. At the University of Glasgow he did important work in the mathematical analysis of electricity and formulation of the first and second laws of thermodynamics‚ and did much to unify the emerging discipline of physics in its modern form. He worked closely with mathematics professor Hugh Blackburn in his work
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take up 50%) The self-reference criterion has important implications for international marketing reference criterion and discusses its implications for each element of the marketing mix. Use examples to explain. - Culture * SRC concept link to 4Ps * Religion‚ value‚ language‚ political‚ education (determinants) * Strategy – Standardization (ethnocentric) Explain the main arguments for and against the customization of the marketing communication campaign in overseas markets. Use examples
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