Kaunas University of Technology School of Economics and Business DHL EXPRESS (title of the enterprise) THE REPORT OF THE COMPULSORY INTENRSHIP Economics and Management (title of the study programme) Management (specialisation) Student................................................... (signature) (name‚surname‚ group) Year 2014/04/20 (day‚ month) Supervisor of the internship ..........................................................
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Introduction Company: Deutsche Post DHL Category: Express Air Shipping / Supply Chain(3PL) / Global Forwarding Sector: Transport‚ Shipping & Supply Chain(3PL) Slogan: Excellence Simply Delivered USP: World market leader in Sea and Air mail Segment: Global‚ regional & local customers who need express logistics and 3PL services Target Group: Price conscious customers who require a reliable level of service DHL exist in over 220 countries across the world‚ making
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Xiaomi 4p Product * Xiaomi’s phone is a low-price smart phone‚ which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA‚ hardware team millet mobile phone production by Foxconn and Envada foundry. * Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system‚ which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style‚ like‚ there is no menu option. It’s very easy to use for British
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Cocacola 4p Product The company has the widest portfolio in beverage industry comprising of 3300 products. Beverages are divided into diet category‚ 100% fruit juices‚ fruit drinks‚ water‚ energy drinks‚ tea and coffee etc. As per Nielson’s data‚ Coca cola is the No.1 brand in sparkling beverages‚ juice‚ and retail packaged water in 2010. Coca cola has its market presence around 200 countries. Coca cola brands in India are Fanta‚ Maaza‚ Limca‚ sprite‚ Thums up‚ Minute Maid‚ Nimbu fresh‚ Nested
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marketing E- marketers formulate objectives‚ usually setting multiple objectives‚ they may use an objective strategy matrix to guide implementation. So the e-marketing strategy was implementation and e-marketers design e-marketing strategies for the 4Ps and relationship management (tier 2 strategies). Tier 2 strategies is which design the offer‚ value‚ distribution‚ communication and market/partner relationship management strategies. It use to modify objectives as warranted. The offer: product strategies
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The 4Ps At this point the marketing mix is put together. The product life cycle Sales Time Decline Maturity Growth Development Introduction i. Product The important thing to remember when offering menu items to potential customers is that there is a huge amount of choice available to those potential customers with regard to how and where they spend their money. Therefore McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly
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Please discuss the term strategy and the importance of the “4p´s” for marketing strategy. Generally strategy comes from the Greek word “strategos” (general)‚ a person who used to be the military general of a city-state and who used to be responsible for creating a plan and put it into action (xxxxxx). Due to the fact that terms and expressions were consequently changing over centuries‚ it can be really hard to find in the current climate a ?proper? definition‚ which describes exactly the term
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as Federal Express was starting to grow its business in the 1970s‚ DHL was expanding to Europe‚ Latin America‚ the Middle East‚ and Africa. DHL was the first to bring air express to the Eastern Bloc countries in 1983 and the People’s Republic of China in 1986. In 2003‚ DHL acquired Airborne‚ another air delivery service. Now‚ with the deep pockets of its parent company‚ Deutsche Post World Net (Germany’s private postal service)‚ DHL is fast becoming a formidable competitor. So how do these brands
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History In 1913‚ C.J. Tower & Sons‚ forerunner to FedEx Trade Networks subsidiary FedEx Trade Networks Transport & Brokerage‚ begins operation as a customs broker in Niagara Falls‚ N.Y. It was not until 1971 that Federal Express Corporation was founded in Little Rock‚ Ark. In 1975‚ FedEx installed the first drop box for the public and since then the company developed and maintained a strategic leadership in managing a broad group of transportation services‚ e-commerce and other business services
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company? Give examples The company I have taken in consideration is DHL Quality according to DHL is about having no errors in shipments‚ low product damage‚ on-time orders‚ high productivity‚ excellent alignment with customer requirements‚ and full regulatory compliance. With DHL‚ it’s also about finding ways to constantly move the bar higher. * DHL emphasize employee involvement and management engagement‚ throughout * DHL methods are applicable to a wide range of potential topics * Associates
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