Center for Business Studies (CBS) University of Chittagong Assignment on: Marketing Mix analysis of Incepta Pharmaceuticals Ltd. [pic] Prepared for Professor Shawkatul Meher University of Chittagong Prepared by Group Member ID • Sk. Syed Ali 1201016 • Sk. Md. Mostafizur Rahman 1201039 • Sajjad Hossain 1201027 • Pralay Chakraborty
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Product : Mundane products are ordinary or banal products that are bought by consumer for everyday use. It is also a product without any specificity‚ whose purchase is regular and habitual and may be automatic or semi-automatic. To explain what are the different dimensions of a mundane product we will use the example of a pack of pastas. * Its concrete or material dimension is that : The product is a pack of pastas. It is basic food that can be eaten everyday by a lot of categories of
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4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
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Analysis‚ segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and
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Marketing mix (Price‚ Place‚ Promotion‚ Product) When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses have to meet the following conditions: The product has to have the right features - for example‚ it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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The American Chamber of Commerce in Bangladesh The American Chamber of Commerce in Bangladesh (AmCham) was formally established in 1996 having been duly registered with the Joint Stock Companies of Bangladesh to promote the economic relationships between Bangladesh and the United States. Earlier‚ AmCham used to operate as American Bangladesh Economic Forum (ABEF) since 1988. AmCham holds the full Membership of the Asia Pacific Council of American Chambers of Commerce (APCAC). AmCham Bangladesh
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Abercrombie & Fitch (A&F) Products (Revised): Abercrombie & Fitch Co. is a leading specialty clothing retailer. It always utilizes sex appeal to sell its products. A&F often uses semi-nude models with rock hard abs on their new store opening ceremony and puts posters on the wall of store with hot semi-nude Caucasian. A&F prefers to decorate their store with dark jungle feel. All of those strategies aim the same target‚ the sex attraction. A feature which can make a huge distinction from other
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Assignment on Export & Import of Bangladesh Socio economic profiles of Bangladesh Submitted to: Afsana Aman Lecturer School of Business Studies Submitted by: Name: Ilen Hyder ID. 2007110000173 BBA Batch: 16th (E) Dept: BBA Date of submission: 3rd April 2011 Initially known as East Pakistan‚ Bangladesh is a poor country featuring negative trade balance since its independence in 1971. The country’s economy experienced vast improvement in the 1990s. However‚ foreign
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Executive Summary The overall report is prepared focusing on the scenario of FDI (Foreign Direct Investment) in Bangladesh. There are many prospects of FDI in Bangladesh. The Countries that invest in Bangladesh mainly or supply currencies in the form of investment emphasizes on the economic stability. The provision of FDI exerts that the balanced growth should be the result of the economy. There are many sectors that are highlighted in report that could be the target of Foreign Direct Investment
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Problems and Prospects of Capital Market In Bangladesh What is Capital Market? A capital market is a market for securities (debt or equity)‚ where business enterprises (companies) and governments can raise long-term funds. It is defined as a market in which money is provided for periods longer than a year‚ as the raising of short-term funds takes place on other markets (e.g.‚ the money market). The capital market includes the stock market (equity securities) and the bond market (debt). Financial
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