1923-6697[Online] www.cscanada.net www.cscanada.org Analysis of Lenovo Globalization Strategy and Enlightenment to Chinese Enterprises ANALYSE DE LA STRATEGIE DE LA MONDIALISATION ET DE L’ILLUMINATION DE LENOVO AUX ENTREPRISES CHINOISES SUN Jing1‚* 1 * Business Management School‚ Shenyang University‚ Shenyang‚ China. Corresponding author. Received 9 January 2012; accepted 5 April 2012. SUN Jing (2012). Analysis of Lenovo Globalization Strategy and Enlightenment to Chinese Enterprises
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759 Store is one of the famous supermarkets in Hong Kong. Many people love to buy 759 Store’ products because of the lowest prices. Their marketing strategy is “small profits‚ quick returns” which mean they sell their products at low price in order to increase the stock turnover rate and earn the profit faster. However‚ some research shows that the price of the local products in 759 Store are much lower than others competitors and some of other retailer shop owners pointed that 759 Store are underpricing
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I. COMPANY OVERVIEW 1. General information True Corporation Public Company Limited Logo: Address: 18 True Tower‚ Ratchadaphisek Road‚Huai Khwang‚ Bangkok 10310‚ Thailand Tel:+66 2643 1111 Fax:+66 2643 1651 2. True Company’s background True Corporation Public Company Limited‚one of the nation’s strongest brands‚ ‚ has pushed communication businesses into one brand‚ "True"‚ promoting the companies in the form of True Convergence. True’s vision and mission - Vision: Become the
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KFC‘s 4P strategy in China 1. Product In order to bring success in China‚ KFC knows that western restaurants need changed by using localization strategy. As cultural adaptation is the process of “adjusting the native ways of thinking and behaviors to be consistent with the local culture” (Kotler‚ 1982)‚ KFC tends to launch Chinese food apart from western food like burger or chicken wings‚ for examples‚ Chinese food like congee and rice‚ and promote Chinese herbal tea in 2004. KFC launched Chinese
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Strategy 7 Advertising 11 Promotion 13 Brands in the Lenovo space 13 Promotion Strategy 13 Impact of Promotion and Future Outlook 13 Channel Strategy 15 Channels of Distribution 15 Physical Distribution 16 Lenovo Customer Support 17 Distribution Strategy 18 Pricing Strategy 19 Alternate Pricing Strategy 20 Product Life Cycle and New Product Development Strategy 21 References 22 Shop Visits 23 Introduction Lenovo is an ace Chinese computer technology corporation that develops
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THE PROMOTIONAL TOOLSADVERTISING1. PERVASIVENESS: Advertising permits the seller to repeat a message many times. It also allows the buyer to compare messages of various competitors. Large scale advertising says something positive about the seller size‚ power and success. 2. AMPLIFIED EXPRESSIVENESS: Advertising provides opportunities for dramatizing the company and its products through the artful print sound color. ADVERTISING CAN BE USED TO BUILD UP A LONG TERM IMAGE FOR A PRODUCTPROMOTIONThe
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Small Case #1 (Lenovo: Striving to be the best) 1. SWOT analysis Location of Factor Type of Factor Favorable Unfavorable Internal Strengths Well-established brand equity Highly respected international business partners Leading position in China Capacity to keep up with market trends and demands High performance in China’s domestic market Weaknesses Low profit margins compared to the industry average Complex and inefficient cost composition Low performance in tablet and smart phone lines abroad External
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Theory of Consumer Behavior: There are two main approaches to the of consumer behavior of demand. The first approach is the Marginal Utility or Cardinalist Approach. The second is the Ordinalist Approach. We discuss these two approaches separately. Cardinal Utility Analysis: Human wants are unlimited and they are of different intensity. The means at the disposal of a man are not only scarce but they have alternative uses. As a result of scarcity of recourses‚ the consumer cannot satisfy all
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International Marketing Management Analysis of Lenovo Antai College of Economics & Management 2014.01 Summary Since founded in Beijing in 1984‚ Lenovo had a rapid growth and develop in Chinese market‚ it was cognized that the company is successful in Chinese market. Until in 2005‚ Lenovo acquired IBM’s personal computer business and become the No.3 personal computer Company. Lenovo began its global road‚ at that time‚ Lenovo begin to known by the word. In 2013‚ According
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Case @ China The Roadmap Cheung Kong GSB Case Study Centre for Lenovo to Go Global —A Case study of Lenovo Group Strategies I.Lenovo: refocus on PC operation On December 8 ‚ 2004‚ Lenovo consummated a deal with IBM whereby Lenovo was to acquire IBM’s desktop and laptop PC unit and its R&D and procurement operations worldwide for the sum of US$1.25 billion. On May 1 2005‚ Lenovo completed its acquisition of IBM’s PC Unit. “Using an analogy‚ our enterprise is well likened to a tortoise but
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