To what extent is the marketing strategy of Swatch different to Omega Content P3 ------------------------------------ Introduction P4 ------------------------------------ Theory P6 ------------------------------------ Research Plan P7 ------------------------------------ Questionnaire P8 ------------------------------------ Target Market P9 ------------------------------------ Product P12 ---------------------------------- Price P13 ---------------------------------- Place P15 ----------------------------------
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Week Six Case Analysis: Dell Direct and Not-So-Direct MRKT 5000 Online Course Julia Huelsmann Dell Direct and Not-So-Direct Case Summary: When the Texas-based Dell computer company started in 1984‚ its creator Michael Dell was interested in having a completely different distribution approach from his competitors. In order to keep costs low‚ minimize inventory costs and cater to customer needs‚ Dell sold directly to customers. By 1997‚ Dell’s distribution model was working extremely
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RELEVANCE OF 7ps OF MARKETING IN CSR CSR Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large 7ps of marketing. NEED Corporate social responsibility (CSR) as a company’s willingness to strike the right balance between profits and environmental protection‚ social progress and the
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2013 Agenda • Marketing –Inside Out & Outside In approaches to Connecting • Building Powerful Brands –4Ps –5Rs • IMC Themes‚ Principles‚ Processes Marketing: The Competitive Advantage Marketing B2C = Responding to Customers B2B = Influencing the Channel to respond to customers Besides Marketing‚ what other sources of competitive advantage are there? MARKETING 4Ps: INSIDE OUT One-Way Customer MARKETING INSIDE OUT Market Planning once a year‚ AFTER corporate financial
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Trends in Ionization energy of Group 1 elements and Their Analysis 1) As we move down Group 1 (Elements are H‚ Li‚ Na‚ K‚ Rb‚ Cs‚ Fr) the general trend in first ionization energies is that they decrease as we move down the group from H to Cs. Francium is an exception. 2) As we move down Group 1‚ Ionization energies decrease because a) Distance between the Nucleus and the valence electrons increases with every new period; a new electron shell is added. This increases the atomic size which makes
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By: Stone‚ Brad; Williams‚ Elisa. Newsweek‚ 11/17/2003‚ Vol. 142 Issue 20‚ pE22-E25‚ 3p‚ 2 Color Photographs‚ 2 Diagrams; Reading Level (Lexile) By: Kintisch‚ Eli. Discover‚ Jan2007‚ Vol. 28 Issue 1‚ p20-23‚ 4p; Reading Level (Lexile) Congressional Digest‚ Sep2008‚ Vol. 87 Issue 7‚ p196-224‚ 4p By: Khermouch‚ Gerry. Architectural Record‚ May2004‚ Vol. 192 Issue 5‚ p169-176‚ 6p‚ 4 Color Photographs‚ 1 Diagram; Reading Level (Lexile By: Dresselhaus‚ M.S.; Thomas‚ I.L.. Nature‚ 11/15/2001‚ Vol. 414 Issue
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Aravind eye care hospital in India Framework/description of the situation In 1992‚ over 30 million cases of blindness existed all over the world‚ with more than 90% in Asia and Africa. Of this‚ India had ~20mn cases of blindness with additional 2mn cases added every year‚ of which upto 80% were cataract related. With an infrastructure that could handle only 1.2 million cataract cases annually‚ the situation is expected to get worse. The rural areas of the country were particularly exposed as
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Dell SWOT analysis 2013 | Strengths | Weaknesses | 1. Brand name valued at $7.5 billion 2. Product customization 3. Environmental record 4. Competency in mergers and acquisitions 5. Direct selling business model | 1. Commodity (computer hardware) products 2. Poor customer services 3. Low investments in R&D 4. Weak patents portfolio 5. Too few retail locations 6. Low differentiation | | Opportunities | Threats | 1. Expand services and enterprise solutions
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Determine the market structure for which firm exists in and explain convincingly why your team believes so. Dell market structure is monopolistic competition. Why? This is because Dell has many competitors such as Toshiba‚ Acer‚ Sony‚ Lenovo‚ Asus‚ Hp‚ Apple‚ and Sharp .The existence of these firms makes Dell not the only single computers firm in the market. This have let Dell met the conditions which is many sellers in monopolistic competition. Thus‚ Dell pricing decisions will not affect the
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and April 2011 to participants in the Chrome OS Pilot Program. The first two commercially available Chromebooks was manufactured by Samsung and Acer‚ were announced on May 11‚ 2011 at the Google I/O developer conference. Currently companies like Lenovo‚ LG too have joined in the venture of manufacturing Chrome books. The future of Google chrome OS seems promising. Android is the most popular
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