|Organization |: |KFC | | |Industry |: |Fast Foods | | |Countries |: |India | | Abstract: The case highlights the ethical issues involved in Kentucky Fried Chicken’s (KFC) business operations
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Introduction Kentucky Fried Chicken (KFC) Corporation‚ based in Louisville‚ Kentucky‚ is the world’s most widespread chicken restaurant chain offering services to more than 12 million customers in 109 countries all around the world. KFC operates more than 5‚200 restaurants in the United States and more than 15‚000 units around the world. KFC was founded by Harland Sanders (Sanders) in the early1930s. He started cooking and serving food for hungry travelers who stopped by his service station in Corbin
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companies have stopped making their own mobile phones and combine Sony’s consumer electronics expertise with Ericsson’s technological leadership in the communications sector. In order to market their products‚ Sony Ericsson used the marketing mix strategies which is consist of the “four Ps” such as product‚ price‚ place and promotion. Product is the goods and services combination that the company offers to the target market‚ includes variety‚ features‚ brand name‚ quality‚ design‚ packaging and services
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TABLE OF CONTENT No Title Pages 1.0 BACKGROUND OF THE ORGANIZATION 2 2.0 THE PRODUCT OF SUSHI ZANMAI 3-5 3.0 THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI 6-7 4.0 PLACE OF SUSHI ZANMAI 8-9 5.0 PROMOTION OF SUSHI ZANMAI 10-12 6.0 IMPROVEMENTS IN 4P’STRATEGIES OF SUSHI ZANMAI 13 7.0 CONCLUSION 14 8.0 REFERENCES INTRODUCTION 1.0 BACKGROUND OF THE ORGANIZATIONS: Backed by more than 20 years of experience in Japan‚ Sushi Zanmai possesses extensive
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QUALITY AND CUSTOMER SATISFACTION IN KFC CHAINSTORES The purpose of this study is investigating the service quality of KFC chain stores and how the service quality affect customer satisfaction based on the theory of “service quality” and “customer satisfaction” and the Customer satisfaction survey in website: talktokfc.com. We do the literature reviewson some important concepts to make clearer about the service quality and the level of customer satisfaction in KFC chain stores in order to develop and
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KFC SWOT ANALYSIS:- STRENGTHS:- • KFC is continuing to rule the chicken division with sales in 1999 of 1.4 billion • Even with gain by Boston and Chick-fill A‚ KFC customer standards remained loyal to the KFC brand because of its unique taste. • KFC has continued to rule the dinner and take out part of the industry. • Very strong trademarks recipes. • It gains the highest rank among all chicken restaurant chain convenience and different menu varieties of items. • It generates $ 1 billion every
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Motivation for Investments Companies make investments for at least three reasons. First‚ companies transfer excess cash into investments to produce higher income. Second‚ some entities‚ such as mutual funds and pension funds‚ are set up to produce income from investments. Third‚ companies make investments for strate gic reasons. Short-Term Investments Cash equivalents are investments that are both readily converted to known amounts of cash and mature within three months. Many investments‚ however
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organisations‚ KFC is also one of the best organisation which gained their title and power for more than 80 years. KFC is a chain of fast food restaurants and first established known as Yum! Brands. However‚ the organisation name has been change since 1952. Until now‚ KFC – Kentucky Fried Chicken is the third largest fast-food organisation in the world. KFC has more than 14‚000 outlets and in more than 80 countries around the world‚ serving about 12 million customers each day. (KFC Franchise Opportunity
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Kentucky Fried Chicken‚ better known by its acronym KFC‚ is a franchise of fast food restaurants specializing in fried chicken‚ which belongs to Yum! Brands. The origin of the group dates back to 1939 when Harland D. Sanders began preparing crispy chicken at a restaurant in North Corbin (Kentucky) from a recipe with eleven spices and aromas. However‚ it was not until 1952 when he opened the first KFC franchise in Salt Lake City (Utah). Today‚ KFC is the second largest fast food restaurant in the world
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OF KENTUCKY FRIED CHICKEN KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders‚ founder of KFC. He reached celebrity status in 1952‚ when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s‚ that special recipe reached Malaysia. Today‚ KFC Malaysia continues to serve
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