Introduction This assignment will be based on an advertising campaign introduced by Innocent within the UK this advert was known as ‘super fruit’. With Innocent smoothie’s having been a UK based brand since the summer of 1998 when we had developed our first smoothie recipes Innocent drinks (2011) Innocent drinks has since then become the biggest smoothie brand within the UK. Growth of 14% on the previous year saw Innocent become the biggest smoothie brand in the UK with 75% of the market share. O ’Reilly
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McDonald’s Chicken Burger MARKETING PLAN Hasan | Dilan | Malith | Sumeera | Buddhini | Lakna Hasan | Dilan | Malith | Sumeera | Buddhini | Lakna Executive Summary This marketing plan is made out of the Market Research done by McDonald’s R&D team about McDonald’s Chicken Burger. Under this Executive Summary‚ goals and the strategies that used to achieve those goals are shortly described. McDonald’s main goal is to ensure Quality service‚ Cleanliness and Value (QSC&V) for each & every
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SCENARIO SIMULATION 2 GROUP MEMEBER’S NAME: 1. VASUDEVAN MEHGANATHAN 2. CHITRA NADARAJAH (KJC1080273) 3. AMIR LUTFI B MUHD OTHMAN (KJC1010203) 4. SHAFIQAH AFIFAH SAHAT (KJC1050429) 5. LEAYANA AHMAD KAMARUZZAMAN (KJC1110150) INTERNAL FACTORS STRENGTH: 1. Strong Brand Recognition and Recall 2. Krispy Kreme makes it possible for different organizations throughout the community to use their product as a fund raiser. Fund raising program
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more city residents are suffering from sub-health. To avoid the sequence of sub-health‚ conscious consumers demand more natural and healthier products. Innocent is a remarkable brand of healthy food. It is marked by the pure fruits ingredients and has become the market leader of fruit smoothies. Innocent targets young professionals and Innocent smoothies are popular as healthy drinks at lunch. However‚ from the target’s consideration‚ healthy drinks can’t fulfil their psychological needs namely stress
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protecting business ideas a) The four sources of business ideas are ; Spotting trends and anticipating their impact. This is the process in which companies take if demand is high within a certain field/trend. E.g. Innocent Drinks decided to take a healthy approach by providing smoothies. This was to support the big trend within healthier lifestyles. Identifying a market niche. This is about noticing something that is missing within the market or something in which can be improved on. Copying Ideas
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Vision Colours are rich in symbolic value and cultural meanings. For e.g. the display of red‚ white and blue evoke feelings of patriotism for both British and French. New clear packaging is used to convey qualities such as purity and simplicity (Innocent Smoothies). Green has been gaining popularity as consumer have become more ecological conscious however been criticized by consumers for “greenwashing” for misleading environmentally friendly attributes. As colour choices may be affected by trends what
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knew that you were remaining healthy and all natural? Who knows‚ it could have been yesterday or the day before‚ but the fact of the matter is that there is one great way to reward your taste buds and nourish your body‚ smoothies. My name is ‚ smoothie enthusiast you could say. Smoothies are blended drinks typically containing a combination of fruits‚ vegetables‚ and juices‚ with the purpose being to combine unique ingredients and produce an end product that will leave your mouth watering. Author of
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Executive summary: We have prepared report is based on “Business Plan on “Smoothy Juice Company Ltd”. To prepare this report we have followed marketing research methodology for whose are children and diabetic people. The information‚ on which the total business plan stands‚ was the collection of data from the questionnaire made by Smoothy Juice Company Ltd. To see the market need and wants. The survey took place inside and outside of Dhaka. After analyzing questionnaires we made some plan about
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involved in adding value to your company. I plan to use this knowledge to form the main basis of my report for the second case study on innocent smoothies‚ as my current understanding of the company is that they are the market leader mainly because of their brand and their emphasis on adding value. A lot of other manufacturer offer smoothies‚ what makes innocent so special? 6.5 Week 5 Unfortunately I was unable to make this session as I had a hospital appointment regarding my ankles‚ which was annoying
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tingle. Imagine having your daily portion of fruit and vegetables on the go each morning. Naked would be a perfect breakfast for students and busy parents daily. Unlike McDonald’s smoothies‚ Naked smoothies are healthy and can be sold for a low price at your local convince store. Since‚ the ingredients in Naked smoothies are natural grown fruit‚ it is a great source of nutrients. A Naked strawberry and banana smoothie is made with twenty two fresh grown strawberries‚ one fourth cups of bananas and
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