Please discuss the term strategy and the importance of the “4p´s” for marketing strategy. Generally strategy comes from the Greek word “strategos” (general)‚ a person who used to be the military general of a city-state and who used to be responsible for creating a plan and put it into action (xxxxxx). Due to the fact that terms and expressions were consequently changing over centuries‚ it can be really hard to find in the current climate a ?proper? definition‚ which describes exactly the term
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On Reasons for Voluntary Attrition in Credit Cards at Citibank Pakistan for the period Jan. ’10 to Jun. ’10. Prepared for Mr. Sibghatullah Hussaini Submitted by Ahmed Hassan July 28‚ 2010 Sponsor’s Name/Client Professor Sibghatullah Hussaini‚ Faculty Member‚ IBA. Advanced and Applied Business Research‚ Summer 2010 Contact Person Same as above Background 1) Industry/Category In today’s competitive credit card market card cancellations or “voluntary attrition” is
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College Students Shouldn’t Use Credit Cards Thesis statement: Credit card companies lure college students with applications in the mail daily and advertisements causing them financial burdens. I. Responsible use of credit cards don’t exist A. “Half of college undergraduates have four or more credit cards” B. “Only seventeen percent said they regularly paid all cards each month” C. “Eighty-two percent carry balances and incurred finance charges” II. College students lack
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4P ANALYSIS OF SMILAX LABORATORIES LIMITED: * PRODUCT * PRICE * PLACE * PROMOTION PRODUCT: The Products offered by the company are: PRICE: Internal factors affecting pricing of drugs are: Goal and Objectives Company’s goals and objectives are to create the market share of its company and to survive in the market. So company shifts its prices to increase sales and to create its market position. Organizational Consideration The decisions regarding the price of drugs
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Conditional cash transfer (CCT) program aim to reduce by making welfare programs conditional upon the receiver’s actions. The government only transfers the money to persons who meet certain criteria. These criteria may include enrolling children into public schools‚ getting regular check-ups at the doctor’s office‚ receiving vaccinations‚ or the like. ACCTs are unique in seeking to help the current generation in poverty‚ as well as breaking the cycle of poverty for the next through the development
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Better execution plan for Kisan Credit Card in India *ASHISH SHARMA (R.R.M. COLLEGE‚ Neemuch) Agriculture plays an important role in the development of the Indian economy. It accounts for about 19-21 per cent of GDP and about two thirds of the population is dependent on the sector. The importance of farm credit as a critical input to agriculture is reinforced by the unique role of Indian agriculture in the macroeconomic framework and its role in poverty alleviation. Agricultural finance is a subset
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Credit Card Accountability Responsibility and Disclosure Act The Credit Card Accountability‚ Responsibility‚ and Disclosure Act was signed into law by President Obama on may 22‚ 2009 and is suppose to protect consumers and to “bring some common sense and rationality into our financial system” (Robert Gibbs‚ the White House spokesman). The act forces credit card issuers to rework their market and profit strategies while it makes the life in many ways easier for consumers who already hold a credit
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Credit card debt is a major cause of over one million bankruptcies each year. The reason is that many people get a credit card without researching and reading the fine print. By the time annual fees are added on‚ along with spending indiscriminately‚ payments are missed‚ which causes their balance to skyrocket. Although we all like to place the blame on the credit cards and the credit card companies‚ you need to keep in mind that the real cause of your financial mess is you. One shopping
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The concept of using a card for purchases was described in 1887 by Edward Bellamy in his utopian novel Looking Backward. In the novel‚ Bellamy used the term credit card eleven times. But it is actually referred to a card for spending a citizen’s dividend from the government‚ rather than borrowing. In 1800s‚ consumers and merchants used credit coins and charge plates as currency for exchanging the goods through the concept of credit. However‚ it wasn’t until about half a century ago‚ the things
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Credit Cards: Paying Minimum or Paying Extra Early Though one is only required to pay the monthly minimum payment on a credit card‚ paying it off early by making more than the minimum monthly payment is not only good for one’s credit score‚ but it can save one a lot of money in the long run. The amount of interest accrued over a longer amount of time can be much larger than the amount that can accumulate in a shorter length of time. For example‚ if I had a credit card balance of $7890‚ I could
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