"4p s marketing mix concept by american express" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 43 of 50 - About 500 Essays
  • Better Essays

    operator NTL:Telewest‚ and acquisitions of the VirginNet internet service provider‚ and Virgin Mobile. At launch‚ the new company heralded itself as being the first single provider of ‘quad-play’ (four-service) media in the UK. It has a strong marketing campaign and its broadband service in particular is popular with British customers‚ with the second – largest subscriber base in the United Kingdom. Product Virgin Media’s products are predominantly intangible services. The company’s product range

    Premium Virgin Media Cable television

    • 1495 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    The analysis of marketing concept Marketing nowadays has occupied a more and more important position in organisations‚ even in the world ’s economics. The success of an organisation may deeply affected by marketing. Inevitably‚ some arguments are formed along with the marketing development‚ such as ’it is argued that the marketing concept is a force‚ which should pervade the whole organisation and as such is an integral part of the strategic management process ’. In this article‚ I would like

    Premium Marketing

    • 1834 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Chapter 19: The marketing mix: product and packaging The role of product in the marketing mix The product itself is the most important element in the marketing mix. Without it‚ the other three would not exist. Most companies today are market oriented‚ and will identify a suitable product for the market before moving on to determine the other 3 elements. Large companies have R&D departments which spends all its time developing new product and analysing the pros and cons of competitors’ products

    Premium Marketing Product life cycle management Pricing

    • 845 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Question 1 Identify three key characteristics of the marketing concept. ‘Marketing concept is a philosophy that an organisation should try to provide products and services that satisfy customer’s needs through a coordinated set of activities that also allows the organisation to achieve its goals’ (Dibb‚ 2012:18). According to marketing concept customers should be at the centre of all the organisations activities. Therefore all departments of organisation are responsible for customer satisfaction

    Premium Management Marketing Strategic management

    • 1031 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Coca-Cola Marketing Mix

    • 1910 Words
    • 8 Pages

    Coca-Cola Marketing Mix: Product‚ Place‚ Price‚ Promotion Product: In order for an organization to be successful it needs to have a well-defined marketing mix. The marketing mix consists of the four P’s; product‚ place‚ price‚ promotion (Hair‚ Lamb‚ & McDaniel‚ 2006‚ p. 48). Product is defined as “everything‚ both favorable and unfavorable‚ that a person receives in exchange” (Hair‚ Lamb‚ & McDaniel‚ 2006‚ p. 48). The Coca-Cola Company’s products consist of beverage concentrates and

    Premium Coca-Cola Marketing Diet Coke

    • 1910 Words
    • 8 Pages
    Better Essays
  • Good Essays

    The doctor begins with a series of questions‚ and basic testing to “start segmenting the market”‚ once the doctor has a better understanding of the possible ailments‚ the “product mix” is identified and she is able serve the customer/diagnose the problem. A general doctor begins his assessment with more of a mass marketing effort‚ meaning there is a huge width and depth of possible diagnosis‚ but once she is able to narrow down the field she begins to segment. Whereas a specialist‚ i.e. dermatologist

    Premium Marketing Price

    • 538 Words
    • 3 Pages
    Good Essays
  • Better Essays

    YAMAHA MOTOR CORPORATION Table on Contents Executive Summary Environmental Analysis A. The marketing Environment B. Target Market(s) C. Current Marketing Objectives and Performance III. SWOT Analysis A. Strengths B. Weaknesses C. Opportunities D. Threats IV. Marketing Objectives V. Marketing Strategies A. Target Market(s) B. Marketing Mix VI. Marketing Implementation VII. Evaluation and Control A. Performance Standards and Financial Controls B. Monitoring Procedures References Appendixes I. II

    Premium Yamaha Motor Company Motocross Marketing

    • 2336 Words
    • 10 Pages
    Better Essays
  • Satisfactory Essays

    5 S Concept

    • 423 Words
    • 2 Pages

    sparkling cleaning campaigns Cleaning inspections and correct minor problems Clean even the places most people do not notice Typical Activities Location Action by 4. Seiketsu - Standardization Visual management and 5-S standardization:  4. Seiketsu - Standardization Visual management and 5-S standardization Transparency ( e.g. glass covers for see-through) Inspection “OK” marks or labels Danger zones marked on meters and switches ‘Danger’ warning signs and marks Fire extinguisher and ‘Exit’ signs Directional

    Premium Cleanliness Management Fire extinguisher

    • 423 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Tesco Utilising The Marketing Mix Tesco is one of the world’s international retailers and is recognised as the market leader in the UK supermarket sector. Tesco state that their core purpose is ‘to create value for customers to earn their life time loyalty’ Evaluate how Tesco and other supermarkets utilise the marketing mix to compete in the market place. Tesco is the leading retailer with a market share in 2010 of 29.7% (Wright‚ 2012)‚ a reason they have proven to be such a successful business

    Premium Tesco Marketing Supermarket

    • 2429 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Swisher Mower and Machine Company Market and Marketing Mix Target Market Swisher Mower’s primary target market is industrial users located in the non-metropolitan areas. 75% of the company’s sales come from non-metropolitan areas‚ while 30% of sales are generated from wholesalers and 20% from dealer sales. Their target market is also in the Midwest and Southeast regions of the US. More specifically‚ Swisher targets consumers with over an acre of land and farmers with several hundred acres of

    Premium Marketing Lawn mower Tractor

    • 653 Words
    • 3 Pages
    Good Essays
Page 1 40 41 42 43 44 45 46 47 50