References: Brief of company Singapore Airlines Limited (SIA‚ 1972)‚ which began life as Malayan Airway (1947)‚ is the flag carrier airline of Singapore
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Transportation and Freight Logistics | Global Logistics Cities | * Singapore and Los Angeles | | Group Six Adam Sam (s3281537)Shidian Tang (s3312269)Yue Yang (s3262593)Zemiao Sun (s3260095)Room 080.07.002. Time 7.30-8.30pm.Submission Date of Assignment: 25/09/12 | | | | | | | Abstract This report is designed to provide information about transportation in two of the world’s logistics cities Los Angeles and Singapore. We will be providing a detailed comparison on the separate transport
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Industry Report on “Airline Industry” Qantas Written by: Zhuang MingHeng(Kevin) BU5‚ 7248717 And: Wang KangBao(BoBo) BU5‚ 702407x And: Xiang Chen (Eric) BU5‚ 7246455 Due: 7 November 2011 Executive Summary (Abstract) On the first part of this report is shows Airline industry in Australia‚ in this report‚ Airline and Qantas Airways Limited as a sample to analysis. This report analyze which the Airline industry history and background and market share. It is including
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Course Title Diploma in Business Administration Module Title Business Policy and Strategy Project Title Singapore Airlines: Responding to the Crises Group members Chan Caiying Felicia Toh Ying Hui Low Yi Lian Elaine Nur Siti Hawa Binte Ismail Batch number DBA 1A/13 Content page Page 1. Introduction 3 2. Organization profile 3 3. External environment 4 4. Internal environment 6 5. SWOT analyses 8 6. Long- and near- term
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opportunity for Singapore Airlines (SIA) to successfully deliver optimum value to its customers. According to Lacar(2009)‚SIA introduced ground-breaking in-flight services with relation to the latest technological advancements. For example‚the innovative Raffles Class Space-Bed which provides passengers the ultimate luxury and comfort in their travelling experience (Anon‚ 2005). In addition‚ SIA provides services such as in-flight movies and superior food. SIA flight attendant‚ Singapore Girl is personification
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fare in Singapore. In exchange for the lower cost‚ the travelers have to sacrifice on comfortable seats and leg space. People are willing to give away greater luxury for travelling at lower cost. STRATEGY: A $1 online promotional airfare to Bangkok or Phuket for a limited period available less than one third of tickets‚ while more than two-thirds between $40 and $140 each way. Tiger airways relies highly on social media websites and on budget travel websites. Through this Tiger Airlines has created
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Airport authorities must promote Airlines by giving them rebates in landing charges and office rentals to increase traffic on airport. Article selected for discussion:- “Changi must extend Lifeline”‚ THE STRAITS TIMES‚ 14 November 2009 Main points in the article:- • Firstly SARS Virus hit the aviation industry in 2003 and currently economic downturn is pulling it back. • Changi Airport authorities are giving aid to airlines like discounts on landing charges
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CASE 3 – SINGAPORE AIRLINES GROUP IDENTIFY ISSUES 1. Global financial crisis (mid 2007 onwards) - further burdened by the collapse of some of the largest financial institutions in the world. b. As demand for air travel is significantly impacted by income levels‚ customers tend to be more price sensitive during crisis time and will usually opt for budget travel or in some cases will not travel at all. c. Led to reduced demand for travel d. Airline reduced the passenger and cargo capacity
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Financial performance At the end of the financial year 2013‚ the Singapore Airlines Group achieved a net profit attributable to equity shareholders of $379 million for the financial year. Even despite recording lower operating profits that arrives from high Jet fuel prices and lower returns due to weak global economy. Fig 1.1 Financial review of FY13 (taken from SIA FY2013 report) Based on the FY2013 report‚ SIA (2013) reported that: “During the financial year‚ air travel and freighter demand
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Evaluation of Decision Effectiveness .............................................................. Page 7-8 SWOT Analysis of Singapore Airlines ...................................................................... Page 8-9 Strategies Formulations of Singapore Airlines ............................................................. Page 10 Strategies Implementation of Singapore Airlines.......................................................... Page 10 Elements
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