be added (transferred from SIA) a. History and management structure of the company Started services on 4 June 2012 b. Markets (countries and customer groups) served and products & services offered by the company Low cost mid to long-haul airline‚ no frills Market: young and fun Cheaper by 40% (or so it claims) 2 class: ScootBiz: inflight entertainment of ipad‚ meals provided‚ SATS premier lounge etc etc Economy: No in-flight entertainment‚ but ipad can be rented with additional
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Singapore Airlines is one of the key players globally within the airline industry. It has employed a set of core strategies which seek to combine excellent customer service with high rates of profitability. Using the SWOT analysis tool defined by Jobber (2001) it is a useful task to look at SIA’s competitive strengths that contribute to increasing shareholders value. As mentioned above the high quality of its customer service is one of the strengths of SIA and its brand image of ‘Singapore Girl’
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rich history of Malaysia Airlines as the flight carrier of Malaysia began back in the year 1937 when it was first incorporated under the name Malayan Airways Limited (MAL). As according to USAtoday.com‚ the first commercial flight of the company as the national airline of Malayan was in April‚ 1947 serving the routes between Penang‚ Malayan‚ and Singapore. With the formation of Malaysia in the year 1963‚ Malayan Airways Limited then changed its name to Malaysia Airlines Limited in the same year.
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Table of Contents ------------------------------------------------- 1. Introduction ------------------------------------------------- 2. Corporate strategy ------------------------------------------------- 3. Operations strategy -------------------------------------------------
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Part 1a Statement 1: “The airport transfers passengers and freight between ground and air.” I agree with statement 1 as stated above. The airport is a facility or a ‘gateway’‚ which bridges passengers and freight from the ground to the aircraft‚ which brings them through the air. At the destination‚ another ‘gateway’ meets them‚ and bridges them from the air back to the ground. The “gateway” uses many other facilities and/or services to ensure a seamless transfer of passenger or freight between
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subsidiary of Singapore Airlines. Now Silk Air operates for 38 international destinations in 11 countries. In my point of view‚ Silk air has a major flaw in its organizational structure. The original structure comprises of total six components including the top managerial department.(refer to Appendix 1). The rationale for this is explained as that most of the operations are handled by Singapore Airlines in terms of marketing‚ and most of the HR and Planning is a part of Singapore Airlines’ concerns
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and Malaysian Airline System Berhad. This two companies are the flying company in Malaysia. AirAsia Berhad (MYX: 5099) is a Malaysian-based low-cost airline. AirAsia is Asia’s largest low-fare‚ no-frills airline and a pioneer of low-cost travel in Asia.AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia
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main airport in Singapore. Located in Changi‚ it is about 17.2 kilometres north east from the commercial site. Changi Airport is served by 80 airlines with over 400‚000 flights a year connecting to more than 180 cities in 59 countries‚ handling 37.7 million passengers and ranking 19th busiest airport in the world. The airport is expecting to handle a total of 50milllion by 2012. It is operated by the Civil Aviation of Singapore (CAAS)‚ with Singapore Airlines‚ Singapore Airlines Cargo‚ SilkAir‚
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Singapore Airlines This paper will explore why Singapore Airlines has succeeded in building value for its customers by looking at its segmentation‚ target market‚ differentiation and positioning strategies. 1. Introduction "If you don’t believe in your product‚ or if you’re not consistent and regular in the way you promote it‚ the odds of succeeding go way down.” As Jay Levinson points outs‚ behind every great company is a great marketing plan. Singapore Airlines (SIA) is one such company
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carriers (LCCs) are airlines that provides no frills services that are at a lower cost. They provide limited services to make up for the lost in revenue dut to the decreased ticketing prices. LCCs became popular in Asia after the 1997 financial crisis where people were looking to travel at a cheaper cost due to the bad economic situation. Since then‚ LCCs have been growing in the airline industry and has increasing market dominance at the moment. With a change in market demand for airlines‚ there are bond
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