MARKS: 150 TIME: 3 hours This question paper consists of 16 pages and 4 data sheets. INSTRUCTIONS AND INFORMATION |1. |Write your centre number and examination number in the appropriate spaces on the ANSWER BOOK. | | | | | | | | | |Answer ALL the questions
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when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous with the 4 Ps: price‚ product‚ promotion‚ and place. However‚ in recent times‚ the 4Ps have been expanded to the 7 Ps with the addition of process‚ physical evidence and people. Marketing mix is not a scientific theory‚ but merely a conceptual framework that identifies the principal decision making managers make in configuring their offerings
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Objective: The target of this study was to evaluate the anthelmintic and antimicrobial activity of synthesissed quinoxaline-2‚3-Dione. Methods: The anthelmintic activity of selected newly synthesized 2‚ 3-dioxo-1‚ 2‚ 3‚ 4-tetrahydro quinoxaline-6-sulfonyl benzimidazole (s) were performed on adult earthworm (Pheretima Posthuma). The observation was made for the time taken to paralysis and/or death of individual worms up to four hours of the test period. Paralysis was said to occur when the worms
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Nguyễn Thảo Minh Topic: Compare the two shops using Marketing Mix ( 4Ps) 1) Sketchers ( World Famous) 2) Bata Report First‚ we will talk about marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. In other word‚ marketing mix means putting the right product in the right place‚ at the right price‚ at the right time. The 4Ps are: Product: is related to design‚ quality‚ feature‚ friendly‚ brand
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Author Hopcroft Ross Romney Astrom Greenberg Kaplan & Atkinson BELCH Russell HANKE‚ REITSCH & WICHERN SPIRO Stallings HAWKINS. Schiffman‚ Kanuk Damodaran HORNGREN Stallings Turban Gonzalez Rabaey GOODAIRE‚ PARMENTER Coulouris Todaro Cohen Johnson Tompkins Van Horne Keown GRINBLATT Wood Ross Elmasri VAN HORNE‚ WACHOWICZ Hull Alexander‚ Sharpe Mark S Drew;Ze-Nian Li Raman Barney IVANCEVICH Weber AIM BUMAS Bennett KUMAR Horngren Horngren Craig Miller Title Publisher Introduction to Automata Theory
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presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the constraint of the organization’s capacity. To that end‚ we present a means to combine the managerial focus of the classic 4Ps with the customer orientation of SIVA as the Marketing Mix Matrix. McCarthy (1960) suggested an entrepreneur
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Wrap Wrap & Roll www.wrap-and-roll.com Team GirlSix: Gi LOGO Contents Introduction The 4Ps-Product The 4Ps-Place The 4Ps-Price 4Ps The 4Ps-Promotion Conclusion Company Logo Introduction-Service Product Company’s service products: www.themegallery.com Introduction-Brief history 2006 The 1st Wrap & Roll Restaurant on Hai Ba Trung St established by Nguyen Kim Oanh Oanh 2007 Develop into into Wrap & Roll chain including- 6 Restaurants & Food
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a. What do the 4Ps stand for and at what stage of the marketing planning process does a marketer formulate the 4Ps? Promotion‚ Product‚ price and place. The Marketing Mix will first be used during step three‚ which is the step where companies have to prepare an integrated marketing plan and programme. The marketing programme builds customer relationships by transforming the marketing strategy into action. (Chapter one of Kotler textbook) They need to make a needsatisfying market offering
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Chapter 15 Operations Scheduling Planning and DISCUSSION QUESTIONS 1. Over the past several years‚ many corporations have experienced reductions in the workforce of sufficient size to receive attention in the media. Restructuring charges reflected in the annual reports to stockholders are often in the order of magnitude of $100‚000 per employee. If business is expected to recover within a year‚ the company would usually be better off to keep these employees on the payroll
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the information about Chobani in the case at the start of the chapter‚ (a) whom did Hamdi Ulukaya identify as the target for his first cups of Greek yogurt and (b) what was his initial “4Ps” marketing strategy? a. Hamdi Ulukaya first targeted young and fit Americans with his first cup. b. Hamdi Ulukayas initial “4Ps” marketing strategy involved product‚ price‚ place‚ and promotion. For product‚ he focused on the packaging. Made the cup with bright colors so people would be attracted to it. For price
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