6/25/2014 Creative Brief/Strategy - Liptons Ice Tea 20th October 2011 Creative Brief/Strategy - Liptons Ice Tea [http://4.bp.blogspot.com/I7QdKhwdOM0/TqByhbQDdZI/AAAAAAAAAHA/5kX6gIa9FbM/s1600/liptons.jpg] Old Campaign; “don’t knock it ‘til you’ve tried it” (2010‚ iD experiential) http://www.idexperiential.co.uk/Clients/Lipton-Ice-Tea#content [http://www.idexperiential.co.uk/Clients/Lipton-IceTea#content] Launched because 60% of people claimed they didn’t like the taste‚ without ever trying
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“Coffee‚ tea‚ or me?” You must have heard of this classic and unforgettable advertisement. Nowadays‚ people are tending to rely heavily on drinks that contain caffeine to keep themselves awake and work efficiently. On top of that‚ these drinks are easy to get and cost you not too much money‚ take convenient stores‚ for example. You can choose coffee‚ tea‚ or milk to go with your breakfast at an acceptable price. That is the reason why besides office workers‚ there are more and more students choosing
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4Ps (only place and promotion) Place: Indirect channel distribution marketing stragegy was exploited. Initially had a very little supermarket stragegy Maintain strong relationship with the distributors. Inventing in coolers and vending machine. (Details to convince): In the United States‚ Dr Pepper Snapple Group does not have a complete network of bottlers and distributors‚ so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Currently‚ the majority of Pepsi and
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Source A: This cartoon shows a British colonialist sitting on a box of tea after the Boston Tea Party. The colonist‚ clearly in a position of weakness‚ says “make no mistake… I’m still in command of this vessel.” Despite the colonist’s words‚ the patriots had clearly “won this battle”‚ and had taken a huge step forward towards independence. The cartoon shows that this event‚ organised by the Boston Patriots‚ weakened the colonists‚ and helped the Americans in their fight for independence. Context
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Analysis of Auction 1. 4P Analysis 1) Product As the Auction collects data from customers and customer center‚ it gives product suggestions what customers want to the affiliated off-line companies who supply products to the Auction. The Auction classify every listed product by specific categories‚ and the Auction makes both of customers and sellers satisfy their dealing desire by using differential marketing such as premium registration. 2) Price In the Auction
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Afterword So much has interested me in writing this manuscript. Tea Party assumptions are the focus‚ but each assumption led me down interesting paths‚ some of which I had not explored before. That is certainly true of evolution and immigration. Self-reliance and politics were well-trod paths that I had pursued before having written four other books over the past twenty years. I certainly don’t expect readers to turn to those earlier works‚ but I don’t think a writer ever fully disengages from earlier
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the Project Our purpose why we conduct this kind of investigatory project is to improve an existing device. Accidentally‚ we discovered other product okra can produce. Aside from coffee‚ we found out that the seeds of okra can also make tea. Our tea helps improve and enhance our immune system because of the okra seeds itself is rich in Vitamin C. It can also avoid certain causes of coughs and colds. One more thing we liked about this accidental discovery of us is that it is not costly but
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The plot of Three Cups of Tea is further enhanced on the events that occur in Chapters 18-23‚ pages 241-331. Upon returning to Skardu Mortenson realizes that more madrassas‚ or conservative religious schools‚ are being built in Pakistan. Because the madrassas are free‚ many parents send their young boys there‚ and while some provide a good education‚ many of the schools focus on training their students for militant jihad (armed struggle). Mortenson learns about the destruction of the World Trade
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759 Store is one of the famous supermarkets in Hong Kong. Many people love to buy 759 Store’ products because of the lowest prices. Their marketing strategy is “small profits‚ quick returns” which mean they sell their products at low price in order to increase the stock turnover rate and earn the profit faster. However‚ some research shows that the price of the local products in 759 Store are much lower than others competitors and some of other retailer shop owners pointed that 759 Store are underpricing
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European Consumer Markets: Issues and Trends Coursework 1 – Group presentation about: Introduction of the company Red Bull Ltd. is a very fast-paced company. Between the start of sales in Austria in 1987 and 2010 it has spread its activities to 162 countries worldwide (Red Bull‚ 2011a). It is present in all European countries‚ which enables this report to examine how Red Bull has to adapt its product and marketing to different cultures. The Austrian entrepreneur Dietrich Mateschitz founded Red
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