assumed by three kind of brand attributes: corporate and brand history and core competencies‚ stylistic identity and visual identity. The article illustrates this issue with the supporting evidence of one case history: fashion designer Giorgio Armani. KEY Words: brand management‚ identity‚ positioning‚ communication. JEL Codes: L67‚ M1. (*) STEFANIA SAVIOLO‚ Ph.D.‚ is a Lecturer in Strategic Management and Co-Director on the
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SHANGHAI TANG: THE FIRST GLOBAL CHINESE LUXURY BRAND? When he created Shanghai Tang in 1994‚ Hong Kong businessman David Tang intended to launch Chinaís first bona-fide luxury brand. The idea was ìto create the first global Chinese lifestyle brand by revitalising Chinese designsóinterweaving traditional Chinese culture with the dynamism of the 21st centuryî.1 In the first few years‚ Tangís flamboyant‚ cross-cultural style and ties to international celebrities fuelled the buzz surrounding the label
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world. (Wikipedia) Leading brands use Instagram as their marketing channel. Many firms like Hieneken‚ Oreo‚ Special K and Armani used Instagram as their platform to campaign for their products. By posting innovative and attractive photos of their brands‚ more and more people follow their brands on Instagram and become fans of these brands. The luxury brand Giorgio Armani‚ in order to launch its new perfume Si ‚ came up with a very smart and innovative way of social media campaigning. They paired
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Lane Court S1 4BU Armani Exchange Meadowhall 04/01/2014 RE: For the position of Stock Controller Dear‚ I would like to apply for the job of Stock Controller advertised on the Meadowhall’s website. My previous experience gives me the skills to work at Armani Exchange as a Stock Controller. I worked with LUSH‚ Meadowhall in the incredibly busy time of Christmas as a Christmas Temp. My duties included manual handling of lots of boxes and gifts sets. At Armani Exchange I could be
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|Sensuous – Estee Lauder |The seductive power of wood fragrances‚ softened by the light scents of lily of the valley‚ magnolia‚ jasmine and honey. | |FM 291 |Php 1100.00 |Emporio Diamonds Intense – Giorgio Armani |Luscious flavour of juicy raspberries‚ rose‚ vanilla and patchouli. | |FM 292 |Php 1100.00 |Ocean Lounge – Escada |Pleasantly refreshing composition
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of today (pic2) ##Giorgio Armani## has been the first known sustainable brand by starting to use hemp in its Emporio Armani collection in 1995. Using organic raw material was an easy and smart beginning. Last year‚ working alongside the governmental organization Green Cross‚ Armani provides 43‚3 million litres of safe drinking water to populations all over the world. However being sustainability requires more than this; having sustainability within each stage. Armani is one of the luxury brand having
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Gabrielle ‘Coco’ Chanel Fashion Designer Gabrielle "Coco" Chanel (1883-1971) was born in Saumur‚ Southern France. She began by designing hats‚ first in Paris in 1908‚ and later in Deauville. Her fashion boutiques (one in Paris and one in Deauville) opened simultaneously in 1914. She opened an haute couture salon in Biarritz in 1916‚ and in 1920 moved to Paris in the present quarters on rue Cambon. Ready-to-wear fashions were not introduced until 1978‚ after Coco’s death. Chanel is a member of
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international luxury brands are looking to make their presence in these places. These cities have opened a wealth of opportunity for brands like Louis Vuitton‚ Armani and Burberry. As Sanjay Kapoor‚ MD‚ Genesis Luxury puts it there is a nascent market waiting to explode. “We think the time has come." Genesis Luxury‚ markets brands such as Armani‚ Burberry and Canali in India. Recently‚ Louis Vuitton opened a store in Chennai. Chennai is becoming big in terms of consumers’ spending on luxury and lifestyle
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Babin‚ B.‚ E Smith‚ J. 2011. “Media Bites: How Children Influence Adult Spending” [online] [viewed 3rd December] Available from: http://griid.org/2011/01/26/media-bites-%E2%80%93-how-children-influence-adult-spending/ Videos Electronic Images Emporio Armani‚ 2008
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watches and other merchandise to increase profits. Its strategy to drive growth would be to be more customer-oriented and to have a quick response to sales in the market. Some of its competitors would be the high-end companies such as Burberry and Armani. Its main target audience is the higher income men. With a Compound Annual Growth Rate (CAGR) of around 10.11% in the past 6 years‚ it can be concluded that Hugo Boss is doing well even though there was a financial crisis and that it is a company
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